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Mobile Apps in Australia

Mobile Apps in Australia

Summary

Mobile Apps in Australia industry profile provides top-line qualitative and quantitative Summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
- The Australian mobile apps market is expected to generate total revenues of $8.8bn in 2018, representing a compound annual growth rate (CAGR) of 6.7% between 2014 and 2018.
- The browsing/WAP segment is expected to be the market's most lucrative in 2018, with total revenues of $4.8bn, equivalent to 54.3% of the market's overall value.
- The increasing penetration of smartphones and mobile internet in recent years has induced a strong growth of demand for apps in the Australian market.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Australia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Australia
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Australia mobile apps market with five year forecasts

Reasons to buy

- What was the size of the Australia mobile apps market by value in 2017?
- What will be the size of the Australia mobile apps market in 2022?
- What factors are affecting the strength of competition in the Australia mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up Australia's mobile apps market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Facebook, Inc.
Snap Inc
Voodoo
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Australia mobile apps market value: $ million, 2014-18(e)
Table 2: Australia mobile apps market category segmentation: $ million, 2018(e)
Table 3: Australia mobile apps market geography segmentation: $ million, 2018(e)
Table 4: Australia mobile apps market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: key financials ($)
Table 7: Alphabet Inc: key financial ratios
Table 8: Facebook, Inc.: key facts
Table 9: Facebook, Inc.: key financials ($)
Table 10: Facebook, Inc.: key financial ratios
Table 11: Snap Inc: key facts
Table 12: Voodoo: key facts
Table 13: Australia size of population (million), 2014-18
Table 14: Australia gdp (constant 2005 prices, $ billion), 2014-18
Table 15: Australia gdp (current prices, $ billion), 2014-18
Table 16: Australia inflation, 2014-18
Table 17: Australia consumer price index (absolute), 2014-18
Table 18: Australia exchange rate, 2013-17
List of Figures
Figure 1: Australia mobile apps market value: $ million, 2014-18(e)
Figure 2: Australia mobile apps market category segmentation: % share, by value, 2018(e)
Figure 3: Australia mobile apps market geography segmentation: % share, by value, 2018(e)
Figure 4: Australia mobile apps market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the mobile apps market in Australia, 2018
Figure 6: Drivers of buyer power in the mobile apps market in Australia, 2018
Figure 7: Drivers of supplier power in the mobile apps market in Australia, 2018
Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in Australia, 2018
Figure 9: Factors influencing the threat of substitutes in the mobile apps market in Australia, 2018
Figure 10: Drivers of degree of rivalry in the mobile apps market in Australia, 2018
Figure 11: Alphabet Inc: revenues & profitability
Figure 12: Alphabet Inc: assets & liabilities
Figure 13: Facebook, Inc.: revenues & profitability
Figure 14: Facebook, Inc.: assets & liabilities

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