Mobile Apps in Asia-Pacific

Mobile Apps in Asia-Pacific

Summary

Mobile Apps in Asia-Pacific industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
  • The Asia-Pacific mobile apps market had total revenues of $196.9bn in 2018, representing a compound annual growth rate (CAGR) of 8.2% between 2014 and 2018.
  • The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $131.5bn, equivalent to 66.8% of the market's overall value.
  • Highly developed markets such as Japan and South Korea have growth driven by increased penetration on a relatively stalled customer base, whereas developing economies have a rapidly expanding customer base.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Asia-Pacific
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Asia-Pacific
  • Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Asia-Pacific mobile apps market with five year forecasts
Reasons to buy
  • What was the size of the Asia-Pacific mobile apps market by value in 2018?
  • What will be the size of the Asia-Pacific mobile apps market in 2023?
  • What factors are affecting the strength of competition in the Asia-Pacific mobile apps market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Asia-Pacific's mobile apps market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Who are the main challengers to the incumbents?
8 Company Profiles
8.1. Facebook, Inc.
8.2. Naver Corp
8.3. Alibaba Group Holding Limited
8.4. Baidu, Inc.
8.5. SINA Corporation
8.6. Tencent Holdings Limited
8.7. Alphabet Inc
8.8. Apple Inc
8.9. Kakao Corp
8.10. Beijing ByteDance Technology Co Ltd
9 Appendix
9.1. Methodology
9.2. About MarketLine
List of Tables
Table 1: Asia-Pacific mobile apps market value: $ billion, 2014-18
Table 2: Asia-Pacific mobile apps market category segmentation: $ billion, 2018
Table 3: Asia-Pacific mobile apps market geography segmentation: $ billion, 2018
Table 4: Asia-Pacific mobile apps market value forecast: $ billion, 2018-23
Table 5: Facebook, Inc.: key facts
Table 6: Facebook, Inc.: Annual Financial Ratios
Table 7: Facebook, Inc.: Key Employees
Table 8: Facebook, Inc.: Key Employees Continued
Table 9: Naver Corp: key facts
Table 10: Naver Corp: Annual Financial Ratios
Table 11: Naver Corp: Key Employees
Table 12: Alibaba Group Holding Limited: key facts
Table 13: Alibaba Group Holding Limited: Annual Financial Ratios
Table 14: Alibaba Group Holding Limited: Key Employees
Table 15: Baidu, Inc.: key facts
Table 16: Baidu, Inc.: Annual Financial Ratios
Table 17: Baidu, Inc.: Key Employees
Table 18: SINA Corporation: key facts
Table 19: SINA Corporation: Annual Financial Ratios
Table 20: SINA Corporation: Key Employees
Table 21: Tencent Holdings Limited: key facts
Table 22: Tencent Holdings Limited: Annual Financial Ratios
Table 23: Tencent Holdings Limited: Key Employees
Table 24: Tencent Holdings Limited: Key Employees Continued
Table 25: Alphabet Inc: key facts
Table 26: Alphabet Inc: Annual Financial Ratios
Table 27: Alphabet Inc: Key Employees
Table 28: Apple Inc: key facts
Table 29: Apple Inc: Annual Financial Ratios
Table 30: Apple Inc: Key Employees
Table 31: Apple Inc: Key Employees Continued
Table 32: Kakao Corp: key facts
Table 33: Kakao Corp: Annual Financial Ratios
Table 34: Kakao Corp: Key Employees
Table 35: Beijing ByteDance Technology Co Ltd: key facts
Table 36: Beijing ByteDance Technology Co Ltd: Key Employees
List of Figures
Figure 1: Asia-Pacific mobile apps market value: $ billion, 2014-18
Figure 2: Asia-Pacific mobile apps market category segmentation: % share, by value, 2018
Figure 3: Asia-Pacific mobile apps market geography segmentation: % share, by value, 2018
Figure 4: Asia-Pacific mobile apps market value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the mobile apps market in Asia-Pacific, 2018
Figure 6: Drivers of buyer power in the mobile apps market in Asia-Pacific, 2018
Figure 7: Drivers of supplier power in the mobile apps market in Asia-Pacific, 2018
Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in Asia-Pacific, 2018
Figure 9: Factors influencing the threat of substitutes in the mobile apps market in Asia-Pacific, 2018
Figure 10: Drivers of degree of rivalry in the mobile apps market in Asia-Pacific, 2018

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