Media in the United States

Media in the United States

Summary

Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The US media industry had total revenues of $397.0bn in 2019, representing a compound annual growth rate (CAGR) of 1.8% between 2015 and 2019.
  • The advertising segment was the industry's most lucrative in 2019, with total revenues of $225.5bn, equivalent to 56.8% of the industry's overall value.
  • An ongoing increase in advertising’s share of industry revenues is being driven to a large extent by the same digital channels which are spelling decline for other segments.


  • Scope
    • Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in the United States
    • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the United States
    • Leading company profiles reveal details of key media market players’ global operations and financial performance
    • Add weight to presentations and pitches by understanding the future growth prospects of the United States media market with five year forecasts by both value and volume
    Reasons to Buy
    • What was the size of the United States media market by value in 2019?
    • What will be the size of the United States media market in 2024?
    • What factors are affecting the strength of competition in the United States media market?
    • How has the market performed over the last five years?
    • Who are the top competitiors in the United States's media market?


    1 Executive Summary
    1.1. Market value
    1.2. Market value forecast
    1.3. Category segmentation
    1.4. Geography segmentation
    1.5. Market rivalry
    1.6. Competitive Landscape
    2 Market Overview
    2.1. Market definition
    2.2. Market analysis
    3 Market Data
    3.1. Market value
    4 Market Segmentation
    4.1. Category segmentation
    4.2. Geography segmentation
    5 Market Outlook
    5.1. Market value forecast
    6 Five Forces Analysis
    6.1. Summary
    6.2. Buyer power
    6.3. Supplier power
    6.4. New entrants
    6.5. Threat of substitutes
    6.6. Degree of rivalry
    7 Competitive Landscape
    7.1. Who are the leading players?
    7.2. How is technology being used in the leading players’ strategies?
    7.3. Which companies offer substitutes to the main industry?
    7.4. How has COVID-19 affected this industry's segments in 2020?
    8 Company Profiles
    8.1. Omnicom Group, Inc.
    8.2. The Walt Disney Company
    8.3. Comcast Corporation
    8.4. Sing Tao News Corporation Limited
    8.5. WPP plc
    8.6. AT&T Inc
    8.7. Bertelsmann SE & Co. KGaA
    9 Macroeconomic Indicators
    9.1. Country data
    10 Appendix
    10.1. Methodology
    10.2. Industry associations
    10.3. Related MarketLine research
    10.4. About MarketLine
    List of Tables
    Table 1: United States media industry value: $ billion, 2015-19
    Table 2: United States media industry category segmentation: $ billion, 2019
    Table 3: United States media industry geography segmentation: $ billion, 2019
    Table 4: United States media industry value forecast: $ billion, 2019-24
    Table 5: Omnicom Group, Inc.: key facts
    Table 6: Omnicom Group, Inc.: Key Employees
    Table 7: Omnicom Group, Inc.: Key Employees Continued
    Table 8: The Walt Disney Company: key facts
    Table 9: The Walt Disney Company: Key Employees
    Table 10: The Walt Disney Company: Key Employees Continued
    Table 11: The Walt Disney Company: Key Employees Continued
    Table 12: The Walt Disney Company: Key Employees Continued
    Table 13: Comcast Corporation: key facts
    Table 14: Comcast Corporation: Key Employees
    Table 15: Comcast Corporation: Key Employees Continued
    Table 16: Sing Tao News Corporation Limited: key facts
    Table 17: Sing Tao News Corporation Limited: Key Employees
    Table 18: WPP plc: key facts
    Table 19: WPP plc: Key Employees
    Table 20: AT&T Inc: key facts
    Table 21: AT&T Inc: Key Employees
    Table 22: AT&T Inc: Key Employees Continued
    Table 23: Bertelsmann SE & Co. KGaA: key facts
    Table 24: Bertelsmann SE & Co. KGaA: Key Employees
    Table 25: United States size of population (million), 2015-19
    Table 26: United States gdp (constant 2005 prices, $ billion), 2015-19
    Table 27: United States gdp (current prices, $ billion), 2015-19
    Table 28: United States inflation, 2015-19
    Table 29: United States consumer price index (absolute), 2015-19
    Table 30: United States exchange rate, 2015-19
    List of Figures
    Figure 1: United States media industry value: $ billion, 2015-19
    Figure 2: United States media industry category segmentation: % share, by value, 2019
    Figure 3: United States media industry geography segmentation: % share, by value, 2019
    Figure 4: United States media industry value forecast: $ billion, 2019-24
    Figure 5: Forces driving competition in the media industry in the United States, 2019
    Figure 6: Drivers of buyer power in the media industry in the United States, 2019
    Figure 7: Drivers of supplier power in the media industry in the United States, 2019
    Figure 8: Factors influencing the likelihood of new entrants in the media industry in the United States, 2019
    Figure 9: Factors influencing the threat of substitutes in the media industry in the United States, 2019
    Figure 10: Drivers of degree of rivalry in the media industry in the United States, 2019

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