Media in the United States
Summary
Media in the United States industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Synopsis
Essential resource for top-line data and analysis covering the United States media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The US media industry had total revenues of $301.4bn in 2016, representing a compound annual growth rate (CAGR) of 0.1% between 2012 and 2016.
- The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $170.1bn, equivalent to 56.4% of the industry's overall value.
- The United States witnessed a strong rise in the sales of smart TVs in 2016, as the total penetration of Smart TVs increased from 46.9% in 2015 to 56.1% in 2016. By 2020, this figure is expected to rise to 60.4%. These TVs have apps that facilitate the use of substitutes like video on demand services such as Hulu and Netflix. Consequently an increase in such TVs increases the threat of substitutes and is a factor in the projected growth.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the United States
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in the United States
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the United States media market with five year forecasts
- What was the size of the United States media market by value in 2016?
- What will be the size of the United States media market in 2021?
- What factors are affecting the strength of competition in the United States media market?
- How has the market performed over the last five years?
- What are the main segments that make up the United States's media market?
- Executive Summary
- Market value
- Market value forecast
- Category segmentation
- Geography segmentation
- Market rivalry
- Market Overview
- Market definition
- Market analysis
- Market Data
- Market value
- Market Segmentation
- Category segmentation
- Geography segmentation
- Market Outlook
- Market value forecast
- Five Forces Analysis
- Summary
- Buyer power
- Supplier power
- New entrants
- Threat of substitutes
- Degree of rivalry
- Leading Companies
- Comcast Corporation
- The Interpublic Group of Companies, Inc.
- News Corporation
- The Walt Disney Company
- Macroeconomic Indicators
- Country data
- Methodology
- Industry associations
- Related MarketLine research
- Appendix
- About MarketLine
- List of Tables
- Table 1: United States media industry value: $ billion, 2012-16
- Table 2: United States media industry category segmentation: $ billion, 2016
- Table 3: United States media industry geography segmentation: $ billion, 2016
- Table 4: United States media industry value forecast: $ billion, 2016-21
- Table 5: Comcast Corporation: key facts
- Table 6: Comcast Corporation: key financials ($)
- Table 7: Comcast Corporation: key financial ratios
- Table 8: The Interpublic Group of Companies, Inc.: key facts
- Table 9: The Interpublic Group of Companies, Inc.: key financials ($)
- Table 10: The Interpublic Group of Companies, Inc.: key financial ratios
- Table 11: News Corporation: key facts
- Table 12: News Corporation: key financials ($)
- Table 13: News Corporation: key financial ratios
- Table 14: The Walt Disney Company: key facts
- Table 15: The Walt Disney Company: key financials ($)
- Table 16: The Walt Disney Company: key financial ratios
- Table 17: United States size of population (million), 2012-16
- Table 18: United States gdp (constant 2005 prices, $ billion), 2012-16
- Table 19: United States gdp (current prices, $ billion), 2012-16
- Table 20: United States inflation, 2012-16
- Table 21: United States consumer price index (absolute), 2012-16
- Table 22: United States exchange rate, 2012-15
- List of Figures
- Figure 1: United States media industry value: $ billion, 2012-16
- Figure 2: United States media industry category segmentation: % share, by value, 2016
- Figure 3: United States media industry geography segmentation: % share, by value, 2016
- Figure 4: United States media industry value forecast: $ billion, 2016-21
- Figure 5: Forces driving competition in the media industry in the United States, 2016
- Figure 6: Drivers of buyer power in the media industry in the United States, 2016
- Figure 7: Drivers of supplier power in the media industry in the United States, 2016
- Figure 8: Factors influencing the likelihood of new entrants in the media industry in the United States, 2016
- Figure 9: Factors influencing the threat of substitutes in the media industry in the United States, 2016
- Figure 10: Drivers of degree of rivalry in the media industry in the United States, 2016
- Figure 11: Comcast Corporation: revenues & profitability
- Figure 12: Comcast Corporation: assets & liabilities
- Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability
- Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities
- Figure 15: News Corporation: revenues & profitability
- Figure 16: News Corporation: assets & liabilities
- Figure 17: The Walt Disney Company: revenues & profitability
- Figure 18: The Walt Disney Company: assets & liabilities
Download our eBook: How to Succeed Using Market Research
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook