Media in Spain

Media in Spain

Summary

Media in Spain industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Spanish media industry had total revenues of $14.8bn in 2019, representing a compound annual growth rate (CAGR) of 1.8% between 2015 and 2019.
  • The advertising segment was the industry's most lucrative in 2019, with total revenues of $5.9bn, equivalent to 39.9% of the industry's overall value.
  • Steady growth in the broadcasting segment is expected to resume following the slump of 2019 and 2020, when it has been a major drain on overall growth in the media industry.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Spain
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Spain
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Spain media market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Spain media market by value in 2019?
  • What will be the size of the Spain media market in 2024?
  • What factors are affecting the strength of competition in the Spain media market?
  • How has the market performed over the last five years?
  • Who are the top competitiors in Spain's media market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?
8 Company Profiles
8.1. Dentsu, Inc.
8.2. Atresmedia Corporacion de Medios de Comunicacion SA
8.3. Promotora de Informaciones, S.A.
8.4. Havas Media
8.5. Mediaset S.p.A.
8.6. The Walt Disney Company
8.7. Vocento SA
8.8. Comcast Corporation
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Spain media industry value: $ billion, 2015-19
Table 2: Spain media industry category segmentation: $ billion, 2019
Table 3: Spain media industry geography segmentation: $ billion, 2019
Table 4: Spain media industry value forecast: $ billion, 2019-24
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: Key Employees
Table 7: Dentsu, Inc.: Key Employees Continued
Table 8: Dentsu, Inc.: Key Employees Continued
Table 9: Dentsu, Inc.: Key Employees Continued
Table 10: Atresmedia Corporacion de Medios de Comunicacion SA: key facts
Table 11: Atresmedia Corporacion de Medios de Comunicacion SA: Key Employees
Table 12: Promotora de Informaciones, S.A.: key facts
Table 13: Promotora de Informaciones, S.A.: Key Employees
Table 14: Havas Media: key facts
Table 15: Havas Media: Key Employees
Table 16: Mediaset S.p.A.: key facts
Table 17: Mediaset S.p.A.: Key Employees
Table 18: The Walt Disney Company: key facts
Table 19: The Walt Disney Company: Key Employees
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: The Walt Disney Company: Key Employees Continued
Table 22: The Walt Disney Company: Key Employees Continued
Table 23: Vocento SA: key facts
Table 24: Vocento SA: Key Employees
Table 25: Comcast Corporation: key facts
Table 26: Comcast Corporation: Key Employees
Table 27: Comcast Corporation: Key Employees Continued
Table 28: Spain size of population (million), 2015-19
Table 29: Spain gdp (constant 2005 prices, $ billion), 2015-19
Table 30: Spain gdp (current prices, $ billion), 2015-19
Table 31: Spain inflation, 2015-19
Table 32: Spain consumer price index (absolute), 2015-19
Table 33: Spain exchange rate, 2015-19
List of Figures
Figure 1: Spain media industry value: $ billion, 2015-19
Figure 2: Spain media industry category segmentation: % share, by value, 2019
Figure 3: Spain media industry geography segmentation: % share, by value, 2019
Figure 4: Spain media industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the media industry in Spain, 2019
Figure 6: Drivers of buyer power in the media industry in Spain, 2019
Figure 7: Drivers of supplier power in the media industry in Spain, 2019
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Spain, 2019
Figure 9: Factors influencing the threat of substitutes in the media industry in Spain, 2019
Figure 10: Drivers of degree of rivalry in the media industry in Spain, 2019

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