Media in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the South Korea media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
The South Korean media industry had total revenues of $13.2bn in 2016, representing a compound annual growth rate (CAGR) of 2% between 2012 and 2016.
The publishing segment was the industry's most lucrative in 2016, with total revenues of $5.5bn, equivalent to 41.5% of the industry's overall value.
TV penetration in South Korea per household stands at around 95%, meaning that the market has reached a level where the number of TVs is unlikely to increase very much in the future. This may signify saturation.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in South Korea
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in South Korea
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the South Korea media market with five year forecasts
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What was the size of the South Korea media market by value in 2016?
What will be the size of the South Korea media market in 2021?
What factors are affecting the strength of competition in the South Korea media market?
How has the market performed over the last five years?
What are the main segments that make up South Korea's media market?