Media in Japan

Media in Japan

Summary

Media in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Japanese media industry had total revenues of $106.9bn in 2019, representing a compound annual growth rate (CAGR) of 1.1% between 2015 and 2019.
  • The advertising segment was the industry's most lucrative in 2019, with total revenues of $60.6bn, equivalent to 56.7% of the industry's overall value.
  • Advertising expenditure was down in traditional mediums during 2019; digital advertising spend drove slow but nonetheless positive growth.


  • Scope
    • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Japan
    • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Japan
    • Leading company profiles reveal details of key media market players’ global operations and financial performance
    • Add weight to presentations and pitches by understanding the future growth prospects of the Japan media market with five year forecasts by both value and volume
    Reasons to Buy
    • What was the size of the Japan media market by value in 2019?
    • What will be the size of the Japan media market in 2024?
    • What factors are affecting the strength of competition in the Japan media market?
    • How has the market performed over the last five years?
    • What are the main segments that make up Japan's media market?


    1 Executive Summary
    1.1. Market value
    1.2. Market value forecast
    1.3. Category segmentation
    1.4. Geography segmentation
    1.5. Market rivalry
    1.6. Competitive Landscape
    2 Market Overview
    2.1. Market definition
    2.2. Market analysis
    3 Market Data
    3.1. Market value
    4 Market Segmentation
    4.1. Category segmentation
    4.2. Geography segmentation
    5 Market Outlook
    5.1. Market value forecast
    6 Five Forces Analysis
    6.1. Summary
    6.2. Buyer power
    6.3. Supplier power
    6.4. New entrants
    6.5. Threat of substitutes
    6.6. Degree of rivalry
    7 Competitive Landscape
    7.1. Who are the leading players?
    7.2. How is technology being used in the leading players’ strategies?
    7.3. Which companies offer substitutes to the main industry?
    7.4. How has COVID-19 affected this industry's segments in 2020?
    8 Company Profiles
    8.1. Dentsu, Inc.
    8.2. NHK Spring Co Ltd
    8.3. Nippon Television Holdings, Inc.
    8.4. Hakuhodo DY Holdings Inc
    8.5. Fuji Media Holdings Inc
    8.6. The Walt Disney Company
    9 Macroeconomic Indicators
    9.1. Country data
    10 Appendix
    10.1. Methodology
    10.2. Industry associations
    10.3. Related MarketLine research
    10.4. About MarketLine
    List of Tables
    Table 1: Japan media industry value: $ billion, 2015-19
    Table 2: Japan media industry category segmentation: $ billion, 2019
    Table 3: Japan media industry geography segmentation: $ billion, 2019
    Table 4: Japan media industry value forecast: $ billion, 2019-24
    Table 5: Dentsu, Inc.: key facts
    Table 6: Dentsu, Inc.: Key Employees
    Table 7: Dentsu, Inc.: Key Employees Continued
    Table 8: Dentsu, Inc.: Key Employees Continued
    Table 9: Dentsu, Inc.: Key Employees Continued
    Table 10: NHK Spring Co Ltd: key facts
    Table 11: NHK Spring Co Ltd: Key Employees
    Table 12: NHK Spring Co Ltd: Key Employees Continued
    Table 13: Nippon Television Holdings, Inc.: key facts
    Table 14: Nippon Television Holdings, Inc.: Key Employees
    Table 15: Hakuhodo DY Holdings Inc: key facts
    Table 16: Hakuhodo DY Holdings Inc: Key Employees
    Table 17: Fuji Media Holdings Inc: key facts
    Table 18: Fuji Media Holdings Inc: Key Employees
    Table 19: The Walt Disney Company: key facts
    Table 20: The Walt Disney Company: Key Employees
    Table 21: The Walt Disney Company: Key Employees Continued
    Table 22: The Walt Disney Company: Key Employees Continued
    Table 23: The Walt Disney Company: Key Employees Continued
    Table 24: Japan size of population (million), 2015-19
    Table 25: Japan gdp (constant 2005 prices, $ billion), 2015-19
    Table 26: Japan gdp (current prices, $ billion), 2015-19
    Table 27: Japan inflation, 2015-19
    Table 28: Japan consumer price index (absolute), 2015-19
    Table 29: Japan exchange rate, 2015-19
    List of Figures
    Figure 1: Japan media industry value: $ billion, 2015-19
    Figure 2: Japan media industry category segmentation: % share, by value, 2019
    Figure 3: Japan media industry geography segmentation: % share, by value, 2019
    Figure 4: Japan media industry value forecast: $ billion, 2019-24
    Figure 5: Forces driving competition in the media industry in Japan, 2019
    Figure 6: Drivers of buyer power in the media industry in Japan, 2019
    Figure 7: Drivers of supplier power in the media industry in Japan, 2019
    Figure 8: Factors influencing the likelihood of new entrants in the media industry in Japan, 2019
    Figure 9: Factors influencing the threat of substitutes in the media industry in Japan, 2019
    Figure 10: Drivers of degree of rivalry in the media industry in Japan, 2019

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