Media in Italy

Media in Italy

Summary

Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Italian media industry had total revenues of $18.9bn in 2018, representing a compound annual growth rate (CAGR) of 0% between 2014 and 2018.
  • The advertising segment was the industry's most lucrative in 2018, with total revenues of $6.4bn, equivalent to 33.8% of the industry's overall value.
  • Decline in the publishing segment has had the greatest impact on overall growth in the industry, with falling newspaper circulation and limited growth in the book market.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts
Reasons to buy
  • What was the size of the Italy media market by value in 2018?
  • What will be the size of the Italy media market in 2023?
  • What factors are affecting the strength of competition in the Italy media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's media market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
8 Company Profiles
8.1. WPP plc
8.2. Radiotelevisione italiana SpA
8.3. Arnoldo Mondadori Editore S.p.A.
8.4. Dentsu, Inc.
8.5. Mediaset S.p.A.
8.6. The Walt Disney Company
8.7. AT&T Inc
8.8. GEDI Gruppo Editoriale SpA
8.9. Sky plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy media industry value: $ billion, 2014-18
Table 2: Italy media industry category segmentation: $ billion, 2018
Table 3: Italy media industry geography segmentation: $ billion, 2018
Table 4: Italy media industry value forecast: $ billion, 2018-23
Table 5: WPP plc: key facts
Table 6: WPP plc: Annual Financial Ratios
Table 7: WPP plc: Key Employees
Table 8: WPP plc: Key Employees Continued
Table 9: WPP plc: Key Employees Continued
Table 10: WPP plc: Key Employees Continued
Table 11: Radiotelevisione italiana SpA: key facts
Table 12: Radiotelevisione italiana SpA: Key Employees
Table 13: Arnoldo Mondadori Editore S.p.A.: key facts
Table 14: Arnoldo Mondadori Editore S.p.A.: Annual Financial Ratios
Table 15: Arnoldo Mondadori Editore S.p.A.: Key Employees
Table 16: Dentsu, Inc.: key facts
Table 17: Dentsu, Inc.: Annual Financial Ratios
Table 18: Dentsu, Inc.: Key Employees
Table 19: Dentsu, Inc.: Key Employees Continued
Table 20: Mediaset S.p.A.: key facts
Table 21: Mediaset S.p.A.: Annual Financial Ratios
Table 22: Mediaset S.p.A.: Key Employees
Table 23: The Walt Disney Company: key facts
Table 24: The Walt Disney Company: Annual Financial Ratios
Table 25: The Walt Disney Company: Key Employees
Table 26: The Walt Disney Company: Key Employees Continued
Table 27: AT&T Inc: key facts
Table 28: AT&T Inc: Annual Financial Ratios
Table 29: AT&T Inc: Key Employees
Table 30: AT&T Inc: Key Employees Continued
Table 31: GEDI Gruppo Editoriale SpA: key facts
Table 32: GEDI Gruppo Editoriale SpA: Annual Financial Ratios
Table 33: GEDI Gruppo Editoriale SpA: Key Employees
Table 34: Sky plc: key facts
Table 35: Sky plc: Annual Financial Ratios
Table 36: Sky plc: Key Employees
Table 37: Sky plc: Key Employees Continued
Table 38: Italy size of population (million), 2014-18
Table 39: Italy gdp (constant 2005 prices, $ billion), 2014-18
Table 40: Italy gdp (current prices, $ billion), 2014-18
Table 41: Italy inflation, 2014-18
Table 42: Italy consumer price index (absolute), 2014-18
Table 43: Italy exchange rate, 2014-18
List of Figures
Figure 1: Italy media industry value: $ billion, 2014-18
Figure 2: Italy media industry category segmentation: % share, by value, 2018
Figure 3: Italy media industry geography segmentation: % share, by value, 2018
Figure 4: Italy media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the media industry in Italy, 2018
Figure 6: Drivers of buyer power in the media industry in Italy, 2018
Figure 7: Drivers of supplier power in the media industry in Italy, 2018
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Italy, 2018
Figure 9: Factors influencing the threat of substitutes in the media industry in Italy, 2018
Figure 10: Drivers of degree of rivalry in the media industry in Italy, 2018

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