Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Italy media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
The Italian media industry had total revenues of $18.2bn in 2016, representing a compound annual rate of change (CARC) of -1.6% between 2012 and 2016.
The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $9.3bn, equivalent to 51% of the industry's overall value.
eBooks are becoming increasingly popular in Italy with double digits growth in recent years. The notable decrease in the publishing segment can, to an extent, be attributed to the significant decline in the newspaper industry where revenues have been greatly affected by online news outlets.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts
Reasons to buy
What was the size of the Italy media market by value in 2016?
What will be the size of the Italy media market in 2021?
What factors are affecting the strength of competition in the Italy media market?
How has the market performed over the last five years?
What are the main segments that make up Italy's media market?