Media in Brazil
Summary
Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
- The Brazilian media industry had total revenues of $23.9bn in 2019, representing a compound annual growth rate (CAGR) of 3.9% between 2015 and 2019.
- The advertising segment was the industry's most lucrative in 2019, with total revenues of $14.4bn, equivalent to 60.2% of the industry's overall value.
- With the highest internet penetration in South America, and a high proportion of users on social media, Brazil’s digital advertising channels remain to be fully activated, giving the media industry room for growth.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
- Leading company profiles reveal details of key media market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts
- What was the size of the Brazil media market by value in 2019?
- What will be the size of the Brazil media market in 2024?
- What factors are affecting the strength of competition in the Brazil media market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil's media market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. How is technology being used in the leading players’ strategies?
- 7.3. Which companies offer substitutes to the main industry?
- 7.4. How has COVID-19 affected this industry's segments in 2020?
- 8 Company Profiles
- 8.1. WPP plc
- 8.2. AT&T Inc
- 8.3. Globo Comunicacao e Participacoes S.A.
- 8.4. Omnicom Group, Inc.
- 8.5. The Walt Disney Company
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Brazil media industry value: $ billion, 2015-19
- Table 2: Brazil media industry category segmentation: $ billion, 2019
- Table 3: Brazil media industry geography segmentation: $ billion, 2019
- Table 4: Brazil media industry value forecast: $ billion, 2019-24
- Table 5: WPP plc: key facts
- Table 6: WPP plc: Key Employees
- Table 9: AT&T Inc: key facts
- Table 10: AT&T Inc: Key Employees
- Table 11: AT&T Inc: Key Employees Continued
- Table 12: Globo Comunicacao e Participacoes S.A.: key facts
- Table 13: Globo Comunicacao e Participacoes S.A.: Key Employees
- Table 14: Omnicom Group, Inc.: key facts
- Table 15: Omnicom Group, Inc.: Key Employees
- Table 16: Omnicom Group, Inc.: Key Employees Continued
- Table 17: The Walt Disney Company: key facts
- Table 18: The Walt Disney Company: Key Employees
- Table 19: The Walt Disney Company: Key Employees Continued
- Table 20: The Walt Disney Company: Key Employees Continued
- Table 21: The Walt Disney Company: Key Employees Continued
- Table 22: Brazil size of population (million), 2015-19
- Table 23: Brazil gdp (constant 2005 prices, $ billion), 2015-19
- Table 24: Brazil gdp (current prices, $ billion), 2015-19
- Table 25: Brazil inflation, 2015-19
- Table 26: Brazil consumer price index (absolute), 2015-19
- Table 27: Brazil exchange rate, 2015-19
- List of Figures
- Figure 1: Brazil media industry value: $ billion, 2015-19
- Figure 2: Brazil media industry category segmentation: % share, by value, 2019
- Figure 3: Brazil media industry geography segmentation: % share, by value, 2019
- Figure 4: Brazil media industry value forecast: $ billion, 2019-24
- Figure 5: Forces driving competition in the media industry in Brazil, 2019
- Figure 6: Drivers of buyer power in the media industry in Brazil, 2019
- Figure 7: Drivers of supplier power in the media industry in Brazil, 2019
- Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2019
- Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2019
- Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2019
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