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Media in Brazil

Media in Brazil

Summary

Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Brazil media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Brazilian media industry had total revenues of $23.3bn in 2017, representing a compound annual growth rate (CAGR) of 5.7% between 2013 and 2017.
  • The broadcasting & cable TV segment was the industry's most lucrative in 2017, with total revenues of $15.6bn, equivalent to 67% of the industry's overall value.
  • Smart TV penetration in Brazil is still rather weak and is expected to reach 36% by 2019. This is primarily due to a relatively low internet penetration rate, which stands at around 66%. This stifles competition from substitutes like Netflix and helps to maintain growth.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts
Reasons to buy
  • What was the size of the Brazil media market by value in 2017?
  • What will be the size of the Brazil media market in 2022?
  • What factors are affecting the strength of competition in the Brazil media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Brazil's media market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Downtown Filmes
Havas Media Group
Rede Globo
SOMOS Educacao
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Brazil media industry value: $ billion, 2013-17
Table 2: Brazil media industry category segmentation: $ billion, 2017
Table 3: Brazil media industry geography segmentation: $ billion, 2017
Table 4: Brazil media industry value forecast: $ billion, 2017-22
Table 5: Downtown Filmes: key facts
Table 6: Havas Media Group: key facts
Table 7: Rede Globo: key facts
Table 8: SOMOS Educacao: key facts
Table 9: SOMOS Educacao: key financials ($)
Table 10: SOMOS Educacao: key financials (BRL)
Table 11: SOMOS Educacao: key financial ratios
Table 12: Brazil size of population (million), 2013-17
Table 13: Brazil gdp (constant 2005 prices, $ billion), 2013-17
Table 14: Brazil gdp (current prices, $ billion), 2013-17
Table 15: Brazil inflation, 2013-17
Table 16: Brazil consumer price index (absolute), 2013-17
Table 17: Brazil exchange rate, 2013-17
List of Figures
Figure 1: Brazil media industry value: $ billion, 2013-17
Figure 2: Brazil media industry category segmentation: % share, by value, 2017
Figure 3: Brazil media industry geography segmentation: % share, by value, 2017
Figure 4: Brazil media industry value forecast: $ billion, 2017-22
Figure 5: Forces driving competition in the media industry in Brazil, 2017
Figure 6: Drivers of buyer power in the media industry in Brazil, 2017
Figure 7: Drivers of supplier power in the media industry in Brazil, 2017
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2017
Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2017
Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2017
Figure 11: SOMOS Educacao: revenues & profitability
Figure 12: SOMOS Educacao: assets & liabilities

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