Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Brazil media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
The Brazilian media industry had total revenues of $21.3bn in 2016, representing a compound annual growth rate (CAGR) of 7.8% between 2012 and 2016.
The broadcasting & cable TV segment was the industry's most lucrative in 2016, with total revenues of $14.6bn, equivalent to 68.3% of the industry's overall value.
Law 12.485 passed by the Brazilian government in 2012 requires TV stations in Brazil to show at least 3.5 hours of domestic content every day. This legislation was passed in order to encourage the Brazilian film and television industry.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts
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What was the size of the Brazil media market by value in 2016?
What will be the size of the Brazil media market in 2021?
What factors are affecting the strength of competition in the Brazil media market?
How has the market performed over the last five years?
What are the main segments that make up Brazil's media market?