Media in Australia

Media in Australia

Summary

Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Australian media industry had total revenues of $17.8bn in 2019, representing a compound annual growth rate (CAGR) of 0.3% between 2015 and 2019.
  • The advertising segment was the industry's most lucrative in 2019, with total revenues of $11.4bn, equivalent to 64.2% of the industry's overall value.
  • Growth in Netflix subscriptions continued in 2019 at a higher rate than that of cable TV subscriptions, and local streaming rivals Stan and Fetch are only making the streaming landscape more competitive.


  • Scope
    • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
    • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
    • Leading company profiles reveal details of key media market players’ global operations and financial performance
    • Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts
    Reasons to Buy
    • What was the size of the Australia media market by value in 2019?
    • What will be the size of the Australia media market in 2024?
    • What factors are affecting the strength of competition in the Australia media market?
    • How has the market performed over the last five years?
    • What are the main segments that make up Australia's media market?


    1 Executive Summary
    1.1. Market value
    1.2. Market value forecast
    1.3. Category segmentation
    1.4. Geography segmentation
    1.5. Market rivalry
    1.6. Competitive Landscape
    2 Market Overview
    2.1. Market definition
    2.2. Market analysis
    3 Market Data
    3.1. Market value
    4 Market Segmentation
    4.1. Category segmentation
    4.2. Geography segmentation
    5 Market Outlook
    5.1. Market value forecast
    6 Five Forces Analysis
    6.1. Summary
    6.2. Buyer power
    6.3. Supplier power
    6.4. New entrants
    6.5. Threat of substitutes
    6.6. Degree of rivalry
    7 Competitive Landscape
    7.1. Who are the leading players?
    7.2. How is technology being used in the leading players’ strategies?
    7.3. Which companies offer substitutes to the main industry?
    7.4. How has COVID-19 affected this industry's segments in 2020?
    8 Company Profiles
    8.1. WPP plc
    8.2. Banco ABC Brasil SA
    8.3. Nine Entertainment Co. Holdings Ltd
    8.4. Omnicom Group, Inc.
    8.5. The Walt Disney Company
    8.6. AT&T Inc
    8.7. Sing Tao News Corporation Limited
    9 Macroeconomic Indicators
    9.1. Country data
    10 Appendix
    10.1. Methodology
    10.2. Industry associations
    10.3. Related MarketLine research
    10.4. About MarketLine
    List of Tables
    Table 1: Australia media industry value: $ billion, 2015-19
    Table 2: Australia media industry category segmentation: $ billion, 2019
    Table 3: Australia media industry geography segmentation: $ billion, 2019
    Table 4: Australia media industry value forecast: $ billion, 2019-24
    Table 5: WPP plc: key facts
    Table 6: WPP plc: Key Employees
    Table 7: Banco ABC Brasil SA: key facts
    Table 8: Banco ABC Brasil SA: Key Employees
    Table 9: Banco ABC Brasil SA: Key Employees Continued
    Table 10: Nine Entertainment Co. Holdings Ltd: key facts
    Table 11: Nine Entertainment Co. Holdings Ltd: Key Employees
    Table 12: Omnicom Group, Inc.: key facts
    Table 13: Omnicom Group, Inc.: Key Employees
    Table 14: Omnicom Group, Inc.: Key Employees Continued
    Table 17: The Walt Disney Company: key facts
    Table 18: The Walt Disney Company: Key Employees
    Table 19: The Walt Disney Company: Key Employees Continued
    Table 20: The Walt Disney Company: Key Employees Continued
    Table 21: The Walt Disney Company: Key Employees Continued
    Table 22: AT&T Inc: key facts
    Table 23: AT&T Inc: Key Employees
    Table 24: AT&T Inc: Key Employees Continued
    Table 25: Sing Tao News Corporation Limited: key facts
    Table 26: Sing Tao News Corporation Limited: Key Employees
    Table 27: Australia size of population (million), 2015-19
    Table 28: Australia gdp (constant 2005 prices, $ billion), 2015-19
    Table 29: Australia gdp (current prices, $ billion), 2015-19
    Table 30: Australia inflation, 2015-19
    Table 31: Australia consumer price index (absolute), 2015-19
    Table 32: Australia exchange rate, 2015-19
    List of Figures
    Figure 1: Australia media industry value: $ billion, 2015-19
    Figure 2: Australia media industry category segmentation: % share, by value, 2019
    Figure 3: Australia media industry geography segmentation: % share, by value, 2019
    Figure 4: Australia media industry value forecast: $ billion, 2019-24
    Figure 5: Forces driving competition in the media industry in Australia, 2019
    Figure 6: Drivers of buyer power in the media industry in Australia, 2019
    Figure 7: Drivers of supplier power in the media industry in Australia, 2019
    Figure 8: Factors influencing the likelihood of new entrants in the media industry in Australia, 2019
    Figure 9: Factors influencing the threat of substitutes in the media industry in Australia, 2019
    Figure 10: Drivers of degree of rivalry in the media industry in Australia, 2019

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