Media in Australia

Media in Australia

Summary

Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Australian media industry had total revenues of $18.9bn in 2018, representing a compound annual growth rate (CAGR) of 0.2% between 2014 and 2018.
  • The advertising segment was the industry's most lucrative in 2018, with total revenues of $12.0bn, equivalent to 63.3% of the industry's overall value.
  • Growth in Netflix subscriptions in 2018 was almost three times that of pay TV subscriptions, and local streaming rivals Stan and Fetch are only making the streaming landscape more competitive.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts
Reasons to buy
  • What was the size of the Australia media market by value in 2018?
  • What will be the size of the Australia media market in 2023?
  • What factors are affecting the strength of competition in the Australia media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's media market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
8 Company Profiles
8.1. WPP plc
8.2. Banco ABC Brasil SA
8.3. Nine Entertainment Co. Holdings Ltd
8.4. Omnicom Group, Inc.
8.5. The Walt Disney Company
8.6. AT&T Inc
8.7. Sing Tao News Corporation Limited
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Australia media industry value: $ billion, 2014-18
Table 2: Australia media industry category segmentation: $ billion, 2018
Table 3: Australia media industry geography segmentation: $ billion, 2018
Table 4: Australia media industry value forecast: $ billion, 2018-23
Table 5: WPP plc: key facts
Table 6: WPP plc: Annual Financial Ratios
Table 7: WPP plc: Key Employees
Table 8: WPP plc: Key Employees Continued
Table 9: WPP plc: Key Employees Continued
Table 10: WPP plc: Key Employees Continued
Table 11: Banco ABC Brasil SA: key facts
Table 12: Banco ABC Brasil SA: Annual Financial Ratios
Table 13: Banco ABC Brasil SA: Key Employees
Table 14: Banco ABC Brasil SA: Key Employees Continued
Table 15: Nine Entertainment Co. Holdings Ltd: key facts
Table 16: Nine Entertainment Co. Holdings Ltd: Annual Financial Ratios
Table 17: Nine Entertainment Co. Holdings Ltd: Key Employees
Table 18: Omnicom Group, Inc.: key facts
Table 19: Omnicom Group, Inc.: Annual Financial Ratios
Table 20: Omnicom Group, Inc.: Key Employees
Table 21: Omnicom Group, Inc.: Key Employees Continued
Table 22: The Walt Disney Company: key facts
Table 23: The Walt Disney Company: Annual Financial Ratios
Table 24: The Walt Disney Company: Key Employees
Table 25: The Walt Disney Company: Key Employees Continued
Table 26: AT&T Inc: key facts
Table 27: AT&T Inc: Annual Financial Ratios
Table 28: AT&T Inc: Key Employees
Table 29: AT&T Inc: Key Employees Continued
Table 30: Sing Tao News Corporation Limited: key facts
Table 31: Sing Tao News Corporation Limited: Annual Financial Ratios
Table 32: Sing Tao News Corporation Limited: Key Employees
Table 33: Australia size of population (million), 2014-18
Table 34: Australia gdp (constant 2005 prices, $ billion), 2014-18
Table 35: Australia gdp (current prices, $ billion), 2014-18
Table 36: Australia inflation, 2014-18
Table 37: Australia consumer price index (absolute), 2014-18
Table 38: Australia exchange rate, 2014-18
List of Figures
Figure 1: Australia media industry value: $ billion, 2014-18
Figure 2: Australia media industry category segmentation: % share, by value, 2018
Figure 3: Australia media industry geography segmentation: % share, by value, 2018
Figure 4: Australia media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the media industry in Australia, 2018
Figure 6: Drivers of buyer power in the media industry in Australia, 2018
Figure 7: Drivers of supplier power in the media industry in Australia, 2018
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Australia, 2018
Figure 9: Factors influencing the threat of substitutes in the media industry in Australia, 2018
Figure 10: Drivers of degree of rivalry in the media industry in Australia, 2018

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