Market Research Logo

MVNOs in the Middle East: Expectations of rapid expansion despite high entry barriers

MVNOs in the Middle East: Expectations of rapid expansion despite high entry barriers

Summary

This report provides an overview of the MVNO market in the Middle East and covers a variety of business models adopted by MVNOs to target their local markets.

Key Findings

Definitions and MVNO business model explanations.
Overview of global and regional MVNO market evolution, and analysis of common business models adopted by MVNOs in the Middle East.
Case studies on key MVNOs in the Middle East, including an overview of key segment(s) targeted, market strategies and results.
Key findings based on the study of MVNO business models in the region.

Reasons To Buy

What is the MVNO market landscape like in the Middle East and how has it evolved?

What are the MVNO market opportunities in the Middle East?

What are the various MVNO business models being used by existing and new MVNOs in the Middle East?

What strategies could be used to strengthen market positioning versus existing MVNOs?

Key Highlights

Currently, ethnic models are the most prevalent MVNO business models in the Middle East, being adopted by 36.4% of the total MVNOs present in the region.
Major MVNOs in the Middle Eastern market include FRiENDi, Virgin Mobile, Renna and Lebara.
In many cases, MVNOs aim to offer discount prices for mobile services, however, in the Middle East, minimum price floors result in many MVNOs failing to acquire or maintain significant subscriber market share.


>Overview
Catalyst
Summary
MVNO market structure
MVNO definition
MVNO business models
MVNO market worldwide
MVNO market evolution in the Middle East
Regulation is key to emergence of MVNOs
MVNO business models in the Middle East
Business models are tailored to specific markets
Ethnic MVNO business models
Niche and MNO sub-brand MVNO business models
Corporate MVNO business models
Retail MVNO business models
Discount MVNO business models
MVNO business model case studies
Renna Mobile – discount model
Virgin Mobile and FRiENDi – niche & ethnic model
FRiENDi – ethnic model
Conclusions
Expectations of rapid expansion despite high entry barriers
Appendix
Definitions
Further Reading
Ask the analyst
About MarketLine
Disclaimer
List of Figures
Figure 1: MVNO market structure
Figure 2: MVNO main operational business models
Figure 3: MVNO models, including those used in the Middle East
Figure 4: MVNO business models
Figure 5: MVNO subscription market share by region, 2015
Figure 6: MVNO subscriptions as a percentage of total mobile subscriptions by region, 2015
Figure 7: MVNO subscription market share by country, the Middle East, 2015
Figure 8: MVNO subscriptions as a percentage of total mobile subscriptions by country, 2015
Figure 9: Regulatory drivers impacting MVNO markets
Figure 10: MVNO regulation in specific Middle Eastern markets
Figure 11: Number of MVNOs and market share per business model, Middle East, February 2016
Figure 12: Most prevalent MVNO business models in the Middle East based on their marketing approach, 2016
Figure 13: Non-national population as percentage of total population, 1990-2010
Figure 14: Examples of key niche MVNO and MNO sub-brand target segments in the Middle East
Figure 15: Cellact Israel Solutions
Figure 16: Main reasons to launch a retail MVNO model
Figure 17: Renna promotional offers, February 2016
Figure 18: Oman Mobile Industry KPIs, 2015E
Figure 19: Impact of MVNOs on MNO market share, 2008-2015
Figure 20: Renna subscriptions, Oman, 2011-2020
Figure 21: Renna subscriptions, Oman, 2011-2020
Figure 22: Saudi Arabia mobile industry KPIs, 2015
Figure 23: Virgin targeted Facebook campaigns, 2015
Figure 24: Virgin/FRiENDi subscriptions, KSA, 2014-2020
Figure 25: Jordan Mobile Industry KPIs, 2015
Figure 26: FRiENDi’s prices on international calls vs. Umniah Jordan prices, February 2016
Figure 27: FRiENDi subscription market share, Jordan, 2011-2020

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report