MVNOs in the Middle East: Expectations of rapid expansion despite high entry barriers
This report provides an overview of the MVNO market in the Middle East and covers a variety of business models adopted by MVNOs to target their local markets.
Definitions and MVNO business model explanations.
Overview of global and regional MVNO market evolution, and analysis of common business models adopted by MVNOs in the Middle East.
Case studies on key MVNOs in the Middle East, including an overview of key segment(s) targeted, market strategies and results.
Key findings based on the study of MVNO business models in the region.
Reasons To Buy
What is the MVNO market landscape like in the Middle East and how has it evolved?
What are the MVNO market opportunities in the Middle East?
What are the various MVNO business models being used by existing and new MVNOs in the Middle East?
What strategies could be used to strengthen market positioning versus existing MVNOs?
Currently, ethnic models are the most prevalent MVNO business models in the Middle East, being adopted by 36.4% of the total MVNOs present in the region.
Major MVNOs in the Middle Eastern market include FRiENDi, Virgin Mobile, Renna and Lebara.
In many cases, MVNOs aim to offer discount prices for mobile services, however, in the Middle East, minimum price floors result in many MVNOs failing to acquire or maintain significant subscriber market share.
- MVNO market structure
- MVNO definition
- MVNO business models
- MVNO market worldwide
- MVNO market evolution in the Middle East
- Regulation is key to emergence of MVNOs
- MVNO business models in the Middle East
- Business models are tailored to specific markets
- Ethnic MVNO business models
- Niche and MNO sub-brand MVNO business models
- Corporate MVNO business models
- Retail MVNO business models
- Discount MVNO business models
- MVNO business model case studies
- Renna Mobile – discount model
- Virgin Mobile and FRiENDi – niche & ethnic model
- FRiENDi – ethnic model
- Expectations of rapid expansion despite high entry barriers
- Further Reading
- Ask the analyst
- About MarketLine
- List of Figures
- Figure 1: MVNO market structure
- Figure 2: MVNO main operational business models
- Figure 3: MVNO models, including those used in the Middle East
- Figure 4: MVNO business models
- Figure 5: MVNO subscription market share by region, 2015
- Figure 6: MVNO subscriptions as a percentage of total mobile subscriptions by region, 2015
- Figure 7: MVNO subscription market share by country, the Middle East, 2015
- Figure 8: MVNO subscriptions as a percentage of total mobile subscriptions by country, 2015
- Figure 9: Regulatory drivers impacting MVNO markets
- Figure 10: MVNO regulation in specific Middle Eastern markets
- Figure 11: Number of MVNOs and market share per business model, Middle East, February 2016
- Figure 12: Most prevalent MVNO business models in the Middle East based on their marketing approach, 2016
- Figure 13: Non-national population as percentage of total population, 1990-2010
- Figure 14: Examples of key niche MVNO and MNO sub-brand target segments in the Middle East
- Figure 15: Cellact Israel Solutions
- Figure 16: Main reasons to launch a retail MVNO model
- Figure 17: Renna promotional offers, February 2016
- Figure 18: Oman Mobile Industry KPIs, 2015E
- Figure 19: Impact of MVNOs on MNO market share, 2008-2015
- Figure 20: Renna subscriptions, Oman, 2011-2020
- Figure 21: Renna subscriptions, Oman, 2011-2020
- Figure 22: Saudi Arabia mobile industry KPIs, 2015
- Figure 23: Virgin targeted Facebook campaigns, 2015
- Figure 24: Virgin/FRiENDi subscriptions, KSA, 2014-2020
- Figure 25: Jordan Mobile Industry KPIs, 2015
- Figure 26: FRiENDi’s prices on international calls vs. Umniah Jordan prices, February 2016
- Figure 27: FRiENDi subscription market share, Jordan, 2011-2020