MVNOs in the Middle East: Expectations of rapid expansion despite high entry barriers
This report provides an overview of the MVNO market in the Middle East and covers a variety of business models adopted by MVNOs to target their local markets.
Definitions and MVNO business model explanations. Overview of global and regional MVNO market evolution, and analysis of common business models adopted by MVNOs in the Middle East. Case studies on key MVNOs in the Middle East, including an overview of key segment(s) targeted, market strategies and results. Key findings based on the study of MVNO business models in the region.
Reasons To Buy
What is the MVNO market landscape like in the Middle East and how has it evolved?
What are the MVNO market opportunities in the Middle East?
What are the various MVNO business models being used by existing and new MVNOs in the Middle East?
What strategies could be used to strengthen market positioning versus existing MVNOs?
Currently, ethnic models are the most prevalent MVNO business models in the Middle East, being adopted by 36.4% of the total MVNOs present in the region. Major MVNOs in the Middle Eastern market include FRiENDi, Virgin Mobile, Renna and Lebara. In many cases, MVNOs aim to offer discount prices for mobile services, however, in the Middle East, minimum price floors result in many MVNOs failing to acquire or maintain significant subscriber market share.