Home & Garden Products in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the home & garden products market in Turkey Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the home & garden products market in Turkey Leading company profiles reveal details of key home & garden products market players’ global operations and financial performance Add weight to presentations and pitches by understanding the future growth prospects of the Turkey home & garden products market with five year forecasts
Essential resource for top-line data and analysis covering the Turkey home & garden products market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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What was the size of the Turkey home & garden products market by value in 2015? What will be the size of the Turkey home & garden products market in 2020? What factors are affecting the strength of competition in the Turkey home & garden products market? How has the market performed over the last five years? What are the main segments that make up Turkey's home & garden products market?
The home & garden products market consists of gardening and outdoor living products, home improvement products, and homewares. Gardening and outdoor living includes garden buildings, manual and electric garden tools, garden utensils, outdoor living products (garden furniture, barbecues, ornaments), and plants and growing media (bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs and trees). Home improvement includes retail (not trade) sales of decorating materials (paint, varnish, wall tiles, wallpaper), Electricals hardware (alarms, light fittings, plugs, switches), hardware (brackets, locks, nails, bolts, nuts, etc.), other materials (adhesive, aggregates, boards, cement, doors, window frames, glass, bricks, timber, etc.), and manual and power tools. Homewares includes retail sales of home hardware (crockery, cutlery, glassware, rubbish bins, storage, mechanical utensils and home devices e.g. scales), lamps and lampshades, textiles and soft furnishings (bathroom textiles, beddings, cushions, futons, hammocks, mattresses, table linen, furniture covers, doormats), and window dressings (blinds, curtain poles, rails, curtains, hooks). Any currency conversions calculated using constant annual average 2015 exchange rates. The Turkish home & garden products market had total revenues of $4,985.3m in 2015, representing a compound annual growth rate (CAGR) of 5.5% between 2011 and 2015. The home improvement segment was the market's most lucrative in 2015, with total revenues of $2,616.1m, equivalent to 52.5% of the market's overall value. The Turkish market offers good opportunities thanks to the country's strongly performing economy and relatively high rate of home ownership (67%).