Home and Garden Products in Italy

Home and Garden Products in Italy

Summary

Home and Garden Products in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The home and garden products market consists of gardening and outdoor living products, home improvement products, and homewares. Gardening and outdoor living includes garden buildings, manual and electric garden tools, garden utensils, outdoor living products (garden furniture, barbecues, ornaments), and plants and growing media (bulbs, compost, domestic fertilizer, flowering plants, seeds, shrubs and trees). Home improvement includes retail (not trade) sales of decorating materials (paint, varnish, wall tiles, wallpaper), Electricals hardware (alarms, light fittings, plugs, switches), hardware (brackets, locks, nails, bolts, nuts, etc.), other materials (adhesive, aggregates, boards, cement, doors, window frames, glass, bricks, timber, etc.), and manual and power tools. Homewares includes retail sales of home hardware (crockery, cutlery, glassware, rubbish bins, storage, mechanical utensils and home devices e.g. scales), lamps and lampshades, textiles and soft furnishings (bathroom textiles, beddings, cushions, futons, hammocks, mattresses, table linen, furniture covers, doormats), and window dressings (blinds, curtain poles, rails, curtains, hooks). Any currency conversions calculated using constant annual average 2018 exchange rates.
  • The Italian home and garden products market had total revenues of $22.9bn in 2018, representing a compound annual growth rate (CAGR) of 1.1% between 2014 and 2018.
  • The home improvement segment was the market's most lucrative in 2018, with total revenues of $10.7bn, equivalent to 46.6% of the market's overall value.
  • Growth in this market has remained low due to poor economic conditions in Italy. High unemployment rates and low disposable incomes discouraged consumers from making large investments, which is evident from the decreasing home ownership levels.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the home & garden products market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the home & garden products market in Italy
  • Leading company profiles reveal details of key home & garden products market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy home & garden products market with five year forecasts
Reasons to Buy
  • What was the size of the Italy home & garden products market by value in 2018?
  • What will be the size of the Italy home & garden products market in 2023?
  • What factors are affecting the strength of competition in the Italy home & garden products market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's home & garden products market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. Which players have been most successful in the recent past?
7.3. What strategies have leading players used over the last year?
8 Company Profiles
8.1. Groupe Adeo SA
8.2. Inter IKEA Holding BV
8.3. Mercatone Uno Services SpA
8.4. Tengelmann Group
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy home & garden products market value: $ million, 2014-18
Table 2: Italy home & garden products market category segmentation: $ million, 2018
Table 3: Italy home & garden products market geography segmentation: $ million, 2018
Table 4: Italy home & garden products market distribution: % share, by value, 2018
Table 5: Italy home & garden products market value forecast: $ million, 2018-23
Table 6: Groupe Adeo SA: key facts
Table 7: Groupe Adeo SA: Key Employees
Table 8: Groupe Adeo SA: Key Employees Continued
Table 9: Groupe Adeo SA: Key Employees Continued
Table 10: Groupe Adeo SA: Key Employees Continued
Table 11: Inter IKEA Holding BV: key facts
Table 12: Inter IKEA Holding BV: Key Employees
Table 13: Mercatone Uno Services SpA: key facts
Table 14: Tengelmann Group: key facts
Table 15: Tengelmann Group: Key Employees
Table 16: Italy size of population (million), 2014-18
Table 17: Italy gdp (constant 2005 prices, $ billion), 2014-18
Table 18: Italy gdp (current prices, $ billion), 2014-18
Table 19: Italy inflation, 2014-18
Table 20: Italy consumer price index (absolute), 2014-18
Table 21: Italy exchange rate, 2014-18
List of Figures
Figure 1: Italy home & garden products market value: $ million, 2014-18
Figure 2: Italy home & garden products market category segmentation: % share, by value, 2018
Figure 3: Italy home & garden products market geography segmentation: % share, by value, 2018
Figure 4: Italy home & garden products market distribution: % share, by value, 2018
Figure 5: Italy home & garden products market value forecast: $ million, 2018-23
Figure 6: Forces driving competition in the home & garden products market in Italy, 2018
Figure 7: Drivers of buyer power in the home & garden products market in Italy, 2018
Figure 8: Drivers of supplier power in the home & garden products market in Italy, 2018
Figure 9: Factors influencing the likelihood of new entrants in the home & garden products market in Italy, 2018
Figure 10: Factors influencing the threat of substitutes in the home & garden products market in Italy, 2018
Figure 11: Drivers of degree of rivalry in the home & garden products market in Italy, 2018

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