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Global Advertising Industry Profile & Value Chain Analysis

Global Advertising Industry Profile & Value Chain Analysis

Summary

Global Advertising

Summary

Global Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.

The value chain analysis reveals the business activities which comprise the global advertising industry value chain. All key stages are highlighted, along with examples of companies active, and assessments of the burning issues for every stage of the value chain. Key value chain stages analyzed include advertisers, advertising agencies, media planning & buying, and media distributors.

Synopsis

Essential resource for top-line data and analysis covering the global advertising market. Includes value chain analysis, market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Synopsis

  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The global advertising industry generated total revenues of $98,297.5m in 2016, representing a compound annual growth rate (CAGR) of 3% between 2012 and 2016.
  • As internet based adverts tend to be based on recent searches by the customer, this further assists in targeted advertisement.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $27,604.8m, equivalent to 28.1% of the industry's overall value.
  • A notable feature of the industry is the high level of vertical integration evident. The 'Big Four' (Interpublic, Omnicom, Publicis Groupe, and WPP) are active across the chain either directly or via subsidiaries.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising market
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global advertising market with five year forecasts
  • Quickly and easily identify the key stages and sub-stages of the global advertising industry value chain
  • See examples of companies active at each stage of the global advertising industry value chain
  • Examine trends and burning issues impacting the global advertising industry value chain
Reasons to buy
  • What was the size of the global advertising market by value in 2016?
  • What will be the size of the global advertising market in 2021?
  • What factors are affecting the strength of competition in the global advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global advertising market?
  • What are the key stages and sub-stages of the global advertising industry value chain?


Executive Summary
Value chain analysis
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Value Chain Analysis
Advertising industry complete value chain overview
Advertisers
Advertising Agencies
Media Planning & Buying Companies
Media Distributors
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Global advertising industry value: $ million, 2012-16
Table 2: Global advertising industry category segmentation: $ million, 2016
Table 3: Global advertising industry geography segmentation: $ million, 2016
Table 4: Global advertising industry value forecast: $ million, 2016-21
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: key financials ($)
Table 7: The Interpublic Group of Companies, Inc.: key financial ratios
Table 8: Omnicom Group, Inc.: key facts
Table 9: Omnicom Group, Inc.: key financials ($)
Table 10: Omnicom Group, Inc.: key financial ratios
Table 11: Publicis Groupe SA: key facts
Table 12: Publicis Groupe SA: key financials ($)
Table 13: Publicis Groupe SA: key financials (€)
Table 14: Publicis Groupe SA: key financial ratios
Table 15: WPP plc: key facts
Table 16: WPP plc: key financials ($)
Table 17: WPP plc: key financials (£)
Table 18: WPP plc: key financial ratios
List of Figures
Figure 1: Advertising industry complete value chain overview
Figure 2: Advertising industry complete value chain with active companies
Figure 3: Advertisers - Overview
Figure 4: Advertising Agencies - Overview
Figure 5: Media Planning & Buying Companies - Overview
Figure 6: Media Distributors - Overview
Figure 7: Global advertising industry value: $ million, 2012-16
Figure 8: Global advertising industry category segmentation: % share, by value, 2016
Figure 9: Global advertising industry geography segmentation: % share, by value, 2016
Figure 10: Global advertising industry value forecast: $ million, 2016-21
Figure 11: Forces driving competition in the global advertising industry, 2016
Figure 12: Drivers of buyer power in the global advertising industry, 2016
Figure 13: Drivers of supplier power in the global advertising industry, 2016
Figure 14: Factors influencing the likelihood of new entrants in the global advertising industry, 2016
Figure 15: Factors influencing the threat of substitutes in the global advertising industry, 2016
Figure 16: Drivers of degree of rivalry in the global advertising industry, 2016
Figure 17: The Interpublic Group of Companies, Inc.: revenues & profitability
Figure 18: The Interpublic Group of Companies, Inc.: assets & liabilities
Figure 19: Omnicom Group, Inc.: revenues & profitability
Figure 20: Omnicom Group, Inc.: assets & liabilities
Figure 21: Publicis Groupe SA: revenues & profitability
Figure 22: Publicis Groupe SA: assets & liabilities
Figure 23: WPP plc: revenues & profitability
Figure 24: WPP plc: assets & liabilities

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