Global Advertising
Summary
Global Advertising industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The global advertising industry had total revenues of $596,423.0m in 2019, representing a compound annual growth rate (CAGR) of 3.8% between 2015 and 2019.
- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2019, with total revenues of $141,237.0m, equivalent to 23.7% of the industry's overall value.
- Globally, the increase in smartphone penetration has caused a shift in the advertising industry to a more digital field.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the global
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globaladvertising market
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Global advertising market with five year forecasts
- What was the size of the Global advertising market by value in 2019?
- What will be the size of the Global advertising market in 2024?
- What factors are affecting the strength of competition in the Global advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the global's advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the market?
- 7.4. What has been the rationale behind recent M&A activity?
- 7.5. How will Covid-19 impact market players?
- 8 Company Profiles
- 8.1. Dentsu, Inc.
- 8.2. The Interpublic Group of Companies, Inc.
- 8.3. Cheil Worldwide Inc.
- 8.4. Havas SA
- 8.5. Publicis Groupe SA
- 8.6. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Global advertising industry value: $ billion, 2015-19
- Table 2: Global advertising industry category segmentation: $ billion, 2019
- Table 3: Global advertising industry geography segmentation: $ billion, 2019
- Table 4: Global advertising industry value forecast: $ billion, 2019-24
- Table 5: Dentsu, Inc.: key facts
- Table 6: Dentsu, Inc.: Annual Financial Ratios
- Table 7: Dentsu, Inc.: Key Employees
- Table 8: Dentsu, Inc.: Key Employees Continued
- Table 9: Dentsu, Inc.: Key Employees Continued
- Table 10: The Interpublic Group of Companies, Inc.: key facts
- Table 11: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 12: The Interpublic Group of Companies, Inc.: Key Employees
- Table 13: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 14: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 15: Cheil Worldwide Inc.: key facts
- Table 16: Cheil Worldwide Inc.: Annual Financial Ratios
- Table 17: Cheil Worldwide Inc.: Key Employees
- Table 18: Havas SA: key facts
- Table 19: Havas SA: Key Employees
- Table 20: Havas SA: Key Employees Continued
- Table 21: Publicis Groupe SA: key facts
- Table 22: Publicis Groupe SA: Annual Financial Ratios
- Table 23: Publicis Groupe SA: Key Employees
- Table 24: Publicis Groupe SA: Key Employees Continued
- Table 25: Publicis Groupe SA: Key Employees Continued
- Table 26: WPP plc: key facts
- Table 27: WPP plc: Annual Financial Ratios
- Table 28: WPP plc: Key Employees
- Table 29: Global exchange rate, 2015-19
- List of Figures
- Figure 1: Global advertising industry value: $ billion, 2015-19
- Figure 2: Global advertising industry category segmentation: % share, by value, 2019
- Figure 3: Global advertising industry geography segmentation: % share, by value, 2019
- Figure 4: Global advertising industry value forecast: $ billion, 2019-24
- Figure 5: Forces driving competition in the global advertising industry, 2019
- Figure 6: Drivers of buyer power in the global advertising industry, 2019
- Figure 7: Drivers of supplier power in the global advertising industry, 2019
- Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2019
- Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2019
- Figure 10: Drivers of degree of rivalry in the global advertising industry, 2019
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