Ford Motor Co - Company Strategy & Performance Analysis
Ford Motor Co is an automobile and mobility company. It designs, manufactures, markets, finances and services automobiles. It offers a wide range of products such as cars, crossovers and SUVs, electric vehicles, trucks and vans, and vehicle parts and accessories.
It markets its products under brands such as Ford, Ford-Lincoln and Lincoln. Ford offers automotive financing services through Ford Motor Credit Co. It offers its products and services to retail customers, government entities, daily rental companies and fleet customers.
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Ford Motor Co reported growth in revenue during 2016-17
In 2017, Ford Motor Co reported an increase in its overall revenue by 3.3% from US$151.8bn in 2016 to US$156.8bn in 2017. The company operates its business through Automotive and Financial segments. In 2017, the company generated 92.9% of its total revenue through the Automotive segment and 7.1% from Financial segment. In 2017, the company’s Automotive segment revenue increased by 2.9% from US$141.5bn in 2016 to US$145.6bn 2017. Its Financial segment revenue increased by 8.4% from US$10.2bn in 2016 to US$11.1bn in 2017.
The Automotive segment reported growth in revenue during 2016-17
In 2017, the Automotive segment reported revenue growth of 2.9% from US$141.5bn in 2016 to US$145.6bn in 2017. This was due to a favorable product mix, higher volume from consolidated operations and favorable net pricing. Market share was up in South America and flat in North America.
Increase in retail receivables led to the segmental revenue growth
In 2017, the Financial Services segment reported revenue growth of 8.4% from US$10.25bn in 2016 to US$11.11bn in 2017. This is mainly due to increases in retail receivables.
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