Facial Care in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
The facial care market consists of anti-agers, cleansing wipes, creams and gels, exfoliating scrubs, face masks, face cream and other products. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2014 annual average exchange rates.
The Italian facial care market had total revenues of $2,080.4m in 2014, representing a compound annual growth rate (CAGR) of 1.8% between 2010 and 2014.
Market consumption volumes declined with a compound annual rate of change (CARC) of -0.3% between 2010 and 2014, to reach a total of 173.3 million units in 2014.
In Italy, private label facial care products are not a factor at all, helping to explain why the market has grown in value terms as volumes have fallen. Consumers evidently place more stock in pricier, premium brand products, suggesting a heightened level of brand loyalty that may dissuade new entrants.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the facial care market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the facial care market in Italy
Leading company profiles reveal details of key facial care market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy facial care market with five year forecasts by both value and volume
Macroeconomic indicators provide insight into general trends within the Italy economy
Key Questions Answered
What was the size of the Italy facial care market by value in 2014?
What will be the size of the Italy facial care market in 2019?
What factors are affecting the strength of competition in the Italy facial care market?
How has the market performed over the last five years?
Who are the top competitiors in Italy's facial care market?