Energy Drinks in Mexico industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Mexico energy drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The energy drinks market consists of the retail sale of various energy drinks. Energy drinks are defined as soft drinks with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. Energy drinks may also contain B complex group vitamin combinations. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2015 annual average exchange rates.
The Mexican energy drinks market generated total revenues of $400.9m in 2015, representing a compound annual growth rate (CAGR) of 17.8% between 2011 and 2015.
Market consumption volume increased with a CAGR of 10.5% between 2011 and 2015, to reach a total of 55.9 million liters in 2015.
Demand for energy drinks continues to soar in the Mexican market. However, with the country being one of the most obese countries in the world, the Mexican government introduced a sugary drinks tax in 2014. According to the Mexican National Institute of Public Health, the tax regime is likely to affect the sales figures of energy drink players in the long run.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the energy drinks market in Mexico
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the energy drinks market in Mexico
Leading company profiles reveal details of key energy drinks market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Mexico energy drinks market with five year forecasts by both value and volume
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What was the size of the Mexico energy drinks market by value in 2015?
What will be the size of the Mexico energy drinks market in 2020?
What factors are affecting the strength of competition in the Mexico energy drinks market?
How has the market performed over the last five years?
Who are the top competitiors in Mexico's energy drinks market?