Energy Drinks in Germany industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Germany energy drinks market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The energy drinks market consists of the retail sale of various energy drinks. Energy drinks are defined as soft drinks with energy-enhancing properties; mainly carbonated and containing stimulants such as caffeine, taurine, guarana, glucuronolactone, yerba mate, along with glucose syrup (corn syrup) and maltodextrin. Energy drinks may also contain B complex group vitamin combinations. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the compilation of this report have been calculated using 2015 annual average exchange rates.
The German energy drinks market generated total revenues of $2,795.5m in 2015, representing a compound annual growth rate (CAGR) of 17.5% between 2011 and 2015.
Market volume consumption increased with a CAGR of 12% between 2011 and 2015, reaching a total of 529.9 million liters in 2015.
The energy drinks market is already very well developed in Germany and there is not a great deal of opportunity in the future for dramatic growth in the market, but there have been some signs of change, rising health consciousness among consumers is leading to increased demand for low sugar and functional drinks.
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Leading company profiles reveal details of key energy drinks market players’ global operations and financial performance
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What was the size of the Germany energy drinks market by value in 2015?
What will be the size of the Germany energy drinks market in 2020?
What factors are affecting the strength of competition in the Germany energy drinks market?
How has the market performed over the last five years?
Who are the top competitiors in Germany's energy drinks market?