Electrical & Electronics Retail in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil electrical & electronics retail market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
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Leading company profiles reveal details of key electrical & electronics retail market players’ global operations and financial performance
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Macroeconomic indicators provide insight into general trends within the Brazil economy
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What was the size of the Brazil electrical & electronics retail market by value in 2015?
What will be the size of the Brazil electrical & electronics retail market in 2020?
What factors are affecting the strength of competition in the Brazil electrical & electronics retail market?
How has the market performed over the last five years?
What are the main segments that make up Brazil's electrical & electronics retail market?
The Electrical and Electronics Retail market is comprised of the sales of communications equipment, computer hardware and software, consumer electronics, household appliances, and photographic equipment. Communications equipment includes retail sales only of answer machines, fax machines, fixed-line telephones, mobile phone accessories and mobile phones. Computer hardware and software includes retail sales only of desktops and laptop computers, software, memory sticks, CD packs, hard disks and other data storage devices, computer peripherals, PDAs, organizers, calculators, and satellite navigation systems. Consumer electronics includes retail sales of CD players, DVD players and recorders, hi-fi systems, home theatres, in-car entertainment systems, portable digital radios, radios, televisions and video recorders, home use and portable games consoles. Household appliances includes major domestic appliances (air conditioners, dishwashers, dryers, freezers, hobs and extractors, microwave ovens, refrigerators, stoves, vacuum cleaners and washing machines) plus minor domestic appliances (blenders, coffee machines, deep fryers, food processors, grills, hair products, hair trimmers, curling tongs, razors, hand-held mixers, irons, juicers, kettles, stand mixers, toasters, sun lamps and fans). Photographic equipment includes camcorders, cameras, projectors, camera and camcorder accessories, binoculars and telescopes. The market is valued at retail selling price (RSP) with any currency conversions calculated using constant 2015 annual average exchange rates.
The Brazilian electrical & electronics retail market had total revenues of $27.5bn in 2015, representing a compound annual growth rate (CAGR) of 1.2% between 2011 and 2015.
The communications equipment segment was the market's most lucrative in 2015, with total revenues of $9.7bn, equivalent to 35.4% of the market's overall value.
The Brazilian consumer electronics market faced a completely different economic situation in 2015 compared to previous years. A downturn in the local economy and political turmoil from President Rousseff's impeachment resulted in limited access to credit for consumers, higher interest rates and rising unemployment.