Digital Media in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Spain digital media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The digital media market consists of revenues generated by legal downloads or streaming of media content, including music, video, and books. Sales are recognised in the country where the download is delivered. Values are calculated at retail price including all applicable taxes. Video segment in the European area excludes revenue from live event, sport and adult content. All currency conversions are carried out at constant annual average 2016 exchange rates.
The Spanish digital media market had total revenues of $273.0m in 2016, representing a compound annual growth rate (CAGR) of 15.9% between 2012 and 2016.
The music segment was the market's most lucrative in 2016, with total revenues of $103.3m, equivalent to 37.8% of the market's overall value.
According to IAB Spain, digital advertising makes almost a third of the total ad expense, totaling over EUR1.5bn in 2016, most of which was invested in desktop and mobile formats, illustrating the fact that consumption digitally is high.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital media market in Spain
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Leading company profiles reveal details of key digital media market players’ global operations and financial performance
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What was the size of the Spain digital media market by value in 2016?
What will be the size of the Spain digital media market in 2021?
What factors are affecting the strength of competition in the Spain digital media market?
How has the market performed over the last five years?
What are the main segments that make up Spain's digital media market?