Digital Advertising in South Korea
Summary
Digital Advertising in South Korea industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The South Korean Digital advertising market had total revenues of $3,927.7m in 2019, representing a compound annual growth rate (CAGR) of 27% between 2015 and 2019.
- The Mobile segment was the market's most lucrative in 2019, with total revenues of $2,227.2m, equivalent to 56.7% of the market's overall value.
- South Korea has one of the world’s greatest internet penetration rates with 95.1% of the country’s population able to access the internet. Internet usage is highly prevalent, creating a large online consumer population; as a result, online marketing has become the nation’s preferred method for advertisement.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South Korea
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Korea
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Korea digital advertising market with five year forecasts
- What was the size of the South Korea digital advertising market by value in 2019?
- What will be the size of the South Korea digital advertising market in 2024?
- What factors are affecting the strength of competition in the South Korea digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up South Korea's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 8 Company Profiles
- 8.1. Naver Corp
- 8.2. Kakao Corp
- 8.3. Alphabet Inc
- 8.4. Facebook Inc.
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: South Korea digital advertising market value: $ million, 2015-19
- Table 2: South Korea digital advertising market category segmentation: $ million, 2019
- Table 3: South Korea digital advertising market geography segmentation: $ million, 2019
- Table 4: South Korea digital advertising market value forecast: $ million, 2019-24
- Table 5: Naver Corp: key facts
- Table 6: Naver Corp: Annual Financial Ratios
- Table 7: Naver Corp: Key Employees
- Table 8: Kakao Corp: key facts
- Table 9: Kakao Corp: Annual Financial Ratios
- Table 10: Kakao Corp: Key Employees
- Table 11: Alphabet Inc: key facts
- Table 12: Alphabet Inc: Annual Financial Ratios
- Table 13: Alphabet Inc: Key Employees
- Table 14: Facebook Inc.: key facts
- Table 15: Facebook Inc.: Annual Financial Ratios
- Table 16: Facebook Inc.: Key Employees
- Table 17: Facebook Inc.: Key Employees Continued
- Table 18: South Korea size of population (million), 2015-19
- Table 19: South Korea gdp (constant 2005 prices, $ billion), 2015-19
- Table 20: South Korea gdp (current prices, $ billion), 2015-19
- Table 21: South Korea inflation, 2015-19
- Table 22: South Korea consumer price index (absolute), 2015-19
- Table 23: South Korea exchange rate, 2015-19
- List of Figures
- Figure 1: South Korea digital advertising market value: $ million, 2015-19
- Figure 2: South Korea digital advertising market category segmentation: % share, by value, 2019
- Figure 3: South Korea digital advertising market geography segmentation: % share, by value, 2019
- Figure 4: South Korea digital advertising market value forecast: $ million, 2019-24
- Figure 5: Forces driving competition in the digital advertising market in South Korea, 2019
- Figure 6: Drivers of buyer power in the digital advertising market in South Korea, 2019
- Figure 7: Drivers of supplier power in the digital advertising market in South Korea, 2019
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Korea, 2019
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Korea, 2019
- Figure 10: Drivers of degree of rivalry in the digital advertising market in South Korea, 2019
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