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Digital Advertising in South Korea

Digital Advertising in South Korea

Summary

Digital Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
  • South Korea has one of the world’s greatest internet penetration rates with 95.1% of the country’s population able to access the internet.
  • The South Korean digital advertising market had total revenues of $3.5bn in 2018, representing a compound annual growth rate (CAGR) of 33.8% between 2014 and 2018.
  • The mobile segment was the market’s most lucrative in 2018, with total revenues of $2.0bn, equivalent to 57.7% of the market's overall value.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South Korea
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Korea
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Korea digital advertising market with five year forecasts
Reasons to buy
  • What was the size of the South Korea digital advertising market by value in 2018?
  • What will be the size of the South Korea digital advertising market in 2023?
  • What factors are affecting the strength of competition in the South Korea digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up South Korea's digital advertising market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Kakao Corp
SK Telecom Co., Ltd.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: South Korea digital advertising market value: $ million, 2014-18
Table 2: South Korea digital advertising market category segmentation: $ million, 2018
Table 3: South Korea digital advertising market geography segmentation: $ million, 2018
Table 4: South Korea digital advertising market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: key financials ($)
Table 7: Alphabet Inc: key financial ratios
Table 8: Kakao Corp: key facts
Table 9: Kakao Corp: key financials ($)
Table 10: Kakao Corp: key financials (KRW)
Table 11: Kakao Corp: key financial ratios
Table 12: SK Telecom Co., Ltd.: key facts
Table 13: SK Telecom Co., Ltd.: key financials ($)
Table 14: SK Telecom Co., Ltd.: key financials (KRW)
Table 15: SK Telecom Co., Ltd.: key financial ratios
Table 16: South Korea size of population (million), 2014-18
Table 17: South Korea gdp (constant 2005 prices, $ billion), 2014-18
Table 18: South Korea gdp (current prices, $ billion), 2014-18
Table 19: South Korea inflation, 2014-18
Table 20: South Korea consumer price index (absolute), 2014-18
Table 21: South Korea exchange rate, 2014-18
List of Figures
Figure 1: South Korea digital advertising market value: $ million, 2014-18
Figure 2: South Korea digital advertising market category segmentation: % share, by value, 2018
Figure 3: South Korea digital advertising market geography segmentation: % share, by value, 2018
Figure 4: South Korea digital advertising market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the digital advertising market in South Korea, 2018
Figure 6: Drivers of buyer power in the digital advertising market in South Korea, 2018
Figure 7: Drivers of supplier power in the digital advertising market in South Korea, 2018
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Korea, 2018
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Korea, 2018
Figure 10: Drivers of degree of rivalry in the digital advertising market in South Korea, 2018
Figure 11: Alphabet Inc: revenues & profitability
Figure 12: Alphabet Inc: assets & liabilities
Figure 13: Kakao Corp: revenues & profitability
Figure 14: Kakao Corp: assets & liabilities
Figure 15: SK Telecom Co., Ltd.: revenues & profitability
Figure 16: SK Telecom Co., Ltd.: assets & liabilities

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