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Digital Advertising in Japan

Digital Advertising in Japan

Summary

Digital Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
  • Japan has one of the highest rates of internet usage in the world, with 90.83% of the population using the internet in 2017.
  • The Japanese digital advertising market had total revenues of $16.1bn in 2018, representing a compound annual growth rate (CAGR) of 14.1% between 2014 and 2018.
  • The mobile segment was the market’s most lucrative in 2018, with total revenues of $11.7bn, equivalent to 72.4% of the market's overall value.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Japan
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan digital advertising market with five year forecasts
Reasons to buy
  • What was the size of the Japan digital advertising market by value in 2018?
  • What will be the size of the Japan digital advertising market in 2023?
  • What factors are affecting the strength of competition in the Japan digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Japan's digital advertising market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Facebook, Inc.
Yahoo Japan Corporation
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Japan digital advertising market value: $ million, 2014-18
Table 2: Japan digital advertising market category segmentation: $ million, 2018
Table 3: Japan digital advertising market geography segmentation: $ million, 2018
Table 4: Japan digital advertising market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: key financials ($)
Table 7: Alphabet Inc: key financial ratios
Table 8: Facebook, Inc.: key facts
Table 9: Facebook, Inc.: key financials ($)
Table 10: Facebook, Inc.: key financial ratios
Table 11: Yahoo Japan Corporation: key facts
Table 12: Yahoo Japan Corporation: key financials ($)
Table 13: Yahoo Japan Corporation: key financials (¥)
Table 14: Yahoo Japan Corporation: key financial ratios
Table 15: Japan size of population (million), 2014-18
Table 16: Japan gdp (constant 2005 prices, $ billion), 2014-18
Table 17: Japan gdp (current prices, $ billion), 2014-18
Table 18: Japan inflation, 2014-18
Table 19: Japan consumer price index (absolute), 2014-18
Table 20: Japan exchange rate, 2014-18
List of Figures
Figure 1: Japan digital advertising market value: $ million, 2014-18
Figure 2: Japan digital advertising market category segmentation: % share, by value, 2018
Figure 3: Japan digital advertising market geography segmentation: % share, by value, 2018
Figure 4: Japan digital advertising market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the digital advertising market in Japan, 2018
Figure 6: Drivers of buyer power in the digital advertising market in Japan, 2018
Figure 7: Drivers of supplier power in the digital advertising market in Japan, 2018
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2018
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2018
Figure 10: Drivers of degree of rivalry in the digital advertising market in Japan, 2018
Figure 11: Alphabet Inc: revenues & profitability
Figure 12: Alphabet Inc: assets & liabilities
Figure 13: Facebook, Inc.: revenues & profitability
Figure 14: Facebook, Inc.: assets & liabilities
Figure 15: Yahoo Japan Corporation: revenues & profitability
Figure 16: Yahoo Japan Corporation: assets & liabilities

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