Digital Advertising in Indonesia - Market Summary, Competitive Analysis and Forecast to 2025
Summary
Digital Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
- The Indonesian digital advertising market had total revenues of $3,565.7m in 2020, representing a compound annual growth rate (CAGR) of 32.3% between 2016 and 2020.
- The desktop segment was the market's most valuable in 2020, with total revenues of $3,302.6m, equivalent to 92.6% of the market's overall value.
- National statistics suggest 73.75% of the Indonesian population had access to the internet in 2019, up from 57.33% in 2017.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Indonesia
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Indonesia
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia digital advertising market with five year forecasts
- What was the size of the Indonesia digital advertising market by value in 2020?
- What will be the size of the Indonesia digital advertising market in 2025?
- What factors are affecting the strength of competition in the Indonesia digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Indonesia's digital advertising market?
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive Landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players?
- 7.2. What strategies do the leading players follow?
- 7.3. Could Amazon disrupt a Google and Facebook duopoly?
- 7.4. How has Covid-19 impacted the competitive landscape?
- 8 Company Profiles
- 8.1. Alphabet Inc
- 8.2. Facebook Inc.
- 8.3. Amazon.com, Inc.
- 8.4. Microsoft Corporation
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Indonesia digital advertising market value: $ million, 2016-20
- Table 2: Indonesia digital advertising market category segmentation: $ million, 2020
- Table 3: Indonesia digital advertising market geography segmentation: $ million, 2020
- Table 4: Indonesia digital advertising market value forecast: $ million, 2020-25
- Table 5: Alphabet Inc: key facts
- Table 6: Alphabet Inc: Annual Financial Ratios
- Table 7: Alphabet Inc: Key Employees
- Table 8: Facebook Inc.: key facts
- Table 9: Facebook Inc.: Annual Financial Ratios
- Table 10: Facebook Inc.: Key Employees
- Table 11: Facebook Inc.: Key Employees Continued
- Table 12: Amazon.com, Inc.: key facts
- Table 13: Amazon.com, Inc.: Annual Financial Ratios
- Table 14: Amazon.com, Inc.: Key Employees
- Table 15: Amazon.com, Inc.: Key Employees Continued
- Table 16: Microsoft Corporation: key facts
- Table 17: Microsoft Corporation: Annual Financial Ratios
- Table 18: Microsoft Corporation: Key Employees
- Table 19: Microsoft Corporation: Key Employees Continued
- Table 20: Indonesia size of population (million), 2016-20
- Table 21: Indonesia gdp (constant 2005 prices, $ billion), 2016-20
- Table 22: Indonesia gdp (current prices, $ billion), 2016-20
- Table 23: Indonesia inflation, 2016-20
- Table 24: Indonesia consumer price index (absolute), 2016-20
- Table 25: Indonesia exchange rate, 2016-20
- List of Figures
- Figure 1: Indonesia digital advertising market value: $ million, 2016-20
- Figure 2: Indonesia digital advertising market category segmentation: % share, by value, 2020
- Figure 3: Indonesia digital advertising market geography segmentation: % share, by value, 2020
- Figure 4: Indonesia digital advertising market value forecast: $ million, 2020-25
- Figure 5: Forces driving competition in the digital advertising market in Indonesia, 2020
- Figure 6: Drivers of buyer power in the digital advertising market in Indonesia, 2020
- Figure 7: Drivers of supplier power in the digital advertising market in Indonesia, 2020
- Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Indonesia, 2020
- Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Indonesia, 2020
- Figure 10: Drivers of degree of rivalry in the digital advertising market in Indonesia, 2020
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