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Digital Advertising in Indonesia

Digital Advertising in Indonesia

Summary

Digital Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
  • The Indonesian digital advertising market had total revenues of $2.9bn in 2018, representing a compound annual growth rate (CAGR) of 61.4% between 2014 and 2018.
  • It is estimated that around 25.4% of the population in Indonesia own a smartphone, a very low amount in comparison with other countries in the Asia-Pacific region.
  • The desktop segment was the market’s most lucrative in 2018, with total revenues of $2.7bn, equivalent to 93.7% of the market's overall value.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Indonesia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Indonesia
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Indonesia digital advertising market with five year forecasts
Reasons to buy
  • What was the size of the Indonesia digital advertising market by value in 2018?
  • What will be the size of the Indonesia digital advertising market in 2023?
  • What factors are affecting the strength of competition in the Indonesia digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Indonesia's digital advertising market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Indonesia digital advertising market value: $ million, 2014-18
Table 2: Indonesia digital advertising market category segmentation: $ million, 2018
Table 3: Indonesia digital advertising market geography segmentation: $ million, 2018
Table 4: Indonesia digital advertising market value forecast: $ million, 2018-23
Table 5: Indonesia size of population (million), 2014-18
Table 6: Indonesia gdp (constant 2005 prices, $ billion), 2014-18
Table 7: Indonesia gdp (current prices, $ billion), 2014-18
Table 8: Indonesia inflation, 2014-18
Table 9: Indonesia consumer price index (absolute), 2014-18
Table 10: Indonesia exchange rate, 2014-18
List of Figures
Figure 1: Indonesia digital advertising market value: $ million, 2014-18
Figure 2: Indonesia digital advertising market category segmentation: % share, by value, 2018
Figure 3: Indonesia digital advertising market geography segmentation: % share, by value, 2018
Figure 4: Indonesia digital advertising market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the digital advertising market in Indonesia, 2018
Figure 6: Drivers of buyer power in the digital advertising market in Indonesia, 2018
Figure 7: Drivers of supplier power in the digital advertising market in Indonesia, 2018
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Indonesia, 2018
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Indonesia, 2018
Figure 10: Drivers of degree of rivalry in the digital advertising market in Indonesia, 2018

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