Market Research Logo

Digital Advertising in India

Digital Advertising in India

Summary

Digital Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
  • In recent years, the market has experienced growth of at least 25% year-on-year, with the most growth experienced in 2016 when the market value increased by 42.9%.
  • The Indian digital advertising market had total revenues of $0.2bn in 2018, representing a compound annual growth rate (CAGR) of 30.8% between 2014 and 2018.
  • The mobile segment was the market’s most lucrative in 2018, with total revenues of $137.3m, equivalent to 80.8% of the market's overall value.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in India
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in India
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the India digital advertising market with five year forecasts
Reasons to buy
  • What was the size of the India digital advertising market by value in 2018?
  • What will be the size of the India digital advertising market in 2023?
  • What factors are affecting the strength of competition in the India digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up India's digital advertising market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Amazon.com, Inc.
Facebook, Inc.
Flipkart Internet Private Limited
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: India digital advertising market value: $ million, 2014-18
Table 2: India digital advertising market category segmentation: $ million, 2018
Table 3: India digital advertising market geography segmentation: $ million, 2018
Table 4: India digital advertising market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: key financials ($)
Table 7: Alphabet Inc: key financial ratios
Table 8: Amazon.com, Inc.: key facts
Table 9: Amazon.com, Inc.: key financials ($)
Table 10: Amazon.com, Inc.: key financial ratios
Table 11: Facebook, Inc.: key facts
Table 12: Facebook, Inc.: key financials ($)
Table 13: Facebook, Inc.: key financial ratios
Table 14: Flipkart Internet Private Limited: key facts
Table 15: India size of population (million), 2014-18
Table 16: India gdp (constant 2005 prices, $ billion), 2014-18
Table 17: India gdp (current prices, $ billion), 2014-18
Table 18: India inflation, 2014-18
Table 19: India consumer price index (absolute), 2014-18
Table 20: India exchange rate, 2014-18
List of Figures
Figure 1: India digital advertising market value: $ million, 2014-18
Figure 2: India digital advertising market category segmentation: % share, by value, 2018
Figure 3: India digital advertising market geography segmentation: % share, by value, 2018
Figure 4: India digital advertising market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the digital advertising market in India, 2018
Figure 6: Drivers of buyer power in the digital advertising market in India, 2018
Figure 7: Drivers of supplier power in the digital advertising market in India, 2018
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2018
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in India, 2018
Figure 10: Drivers of degree of rivalry in the digital advertising market in India, 2018
Figure 11: Alphabet Inc: revenues & profitability
Figure 12: Alphabet Inc: assets & liabilities
Figure 13: Amazon.com, Inc.: revenues & profitability
Figure 14: Amazon.com, Inc.: assets & liabilities
Figure 15: Facebook, Inc.: revenues & profitability
Figure 16: Facebook, Inc.: assets & liabilities

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report