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Digital Advertising in Australia

Digital Advertising in Australia

Summary

Digital Advertising in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
  • In 2017, Australia’s online advertising market experienced a 37.1% increase in value; in comparison, just 6.8% of the market value increased the year before.
  • The Australian digital advertising market had total revenues of $4.1bn in 2018, representing a compound annual growth rate (CAGR) of 25.4% between 2014 and 2018.
  • The mobile segment was the market’s most lucrative in 2018, with total revenues of $2.9bn, equivalent to 71.3% of the market's overall value.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Australia
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia digital advertising market with five year forecasts
Reasons to buy
  • What was the size of the Australia digital advertising market by value in 2018?
  • What will be the size of the Australia digital advertising market in 2023?
  • What factors are affecting the strength of competition in the Australia digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's digital advertising market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Amazon.com, Inc.
Facebook, Inc.
Microsoft Corporation
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Australia digital advertising market value: $ million, 2014-18
Table 2: Australia digital advertising market category segmentation: $ million, 2018
Table 3: Australia digital advertising market geography segmentation: $ million, 2018
Table 4: Australia digital advertising market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: key financials ($)
Table 7: Alphabet Inc: key financial ratios
Table 8: Amazon.com, Inc.: key facts
Table 9: Amazon.com, Inc.: key financials ($)
Table 10: Amazon.com, Inc.: key financial ratios
Table 11: Facebook, Inc.: key facts
Table 12: Facebook, Inc.: key financials ($)
Table 13: Facebook, Inc.: key financial ratios
Table 14: Microsoft Corporation: key facts
Table 15: Microsoft Corporation: key financials ($)
Table 16: Microsoft Corporation: key financial ratios
Table 17: Australia size of population (million), 2014-18
Table 18: Australia gdp (constant 2005 prices, $ billion), 2014-18
Table 19: Australia gdp (current prices, $ billion), 2014-18
Table 20: Australia inflation, 2014-18
Table 21: Australia consumer price index (absolute), 2014-18
Table 22: Australia exchange rate, 2014-18
List of Figures
Figure 1: Australia digital advertising market value: $ million, 2014-18
Figure 2: Australia digital advertising market category segmentation: % share, by value, 2018
Figure 3: Australia digital advertising market geography segmentation: % share, by value, 2018
Figure 4: Australia digital advertising market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the digital advertising market in Australia, 2018
Figure 6: Drivers of buyer power in the digital advertising market in Australia, 2018
Figure 7: Drivers of supplier power in the digital advertising market in Australia, 2018
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Australia, 2018
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Australia, 2018
Figure 10: Drivers of degree of rivalry in the digital advertising market in Australia, 2018
Figure 11: Alphabet Inc: revenues & profitability
Figure 12: Alphabet Inc: assets & liabilities
Figure 13: Amazon.com, Inc.: revenues & profitability
Figure 14: Amazon.com, Inc.: assets & liabilities
Figure 15: Facebook, Inc.: revenues & profitability
Figure 16: Facebook, Inc.: assets & liabilities
Figure 17: Microsoft Corporation: revenues & profitability
Figure 18: Microsoft Corporation: assets & liabilities

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