Deutsche Telekom AG - Company Strategy Report
Deutsche Telekom is one of the world’s leading telecom operators, providing services such as communications, information and entertainment. It is a key player in the European and US markets, offering fixed services in Germany and the Czech Republic, and mobile services across all its markets under its T-Mobile brand. The company is focusing on expanding its network through technology to access the new 5G standards and to provide energy-efficient and cost-effective solutions for its business clients.
MarketLine’s Premium company strategy reports provide in-depth coverage of the performance and strategies of the world’s leading telecommunication companies. The reports detail company operations in key geographies as well as comprehensive analysis of each company’s growth strategy and financial performance. Furthermore, the reports allow benchmarking company performance through the provision of key performance indicators including: subscriber volumes, subscriber churn, ARPU, and MoU.
Deutsche Telekom’s wide geographical presence gives it a competitive edge over its peers
Deutsche Telekom enjoys a strong geographical presence, evidenced by the high market shares it enjoys across the US and Europe and the strong brands it owns, in the forms of T-Mobile and T-Systems. The company is the third leading competitor in the US with a market share of 20.0% in 2016, owing to its robust growth since 2012. It also holds first position in the fixed segment in Germany, leading by a significant margin.
Aims to improve efficiency by harnessing advanced technologies
The main focus of Deutsche Telekom is to become much faster and more efficient, capable of launching new services and plans across locations in just a fraction of time by harnessing its legacy networks. With this, the company expects to make gross OPEX savings of US$1,080.0 million by 2018.
Deutsche Telekom’s subsidiary, T-Mobile US, posting robust growth
T-Mobile US’s merger with MetroPCS allowed it to witness a subscription growth of 39.8% in 2013. Also, the growing popularity of connected products, such as smartphones and tablets, is driving the demand for mobile data speeds. This is expected to drive the data volumes.