Colombia - Travel & Tourism: Government initiatives to drive market growth (Strategy, Performance and Risk Analysis)
Colombia's travel and tourism sector is rewarding for investors. Domestic trips posted a CAGR of 3.5%, from US$22.0 million in 2012 to US$25.3 million in 2016, while international arrivals rose at a CAGR of 4.0% during the review period (2012-2016). Colombia has a very rich and diverse geography, including the Amazon and the Andean regions, the Caribbean and Pacific Coasts, and the desert of La Guajira. Therefore, the potential for eco-tourism is strong.
Due to rising tourist volumes, passenger airlines have increased their fleet size and number of seats available. Total seats sold posted a CAGR of 10.9% during the review period. The number of seat available also rose at a CAGR of 11.5%. Columbia’s car rental market is growing at a higher rate than the global average. Rental occasions are growing in line with inbound and domestic tourism.
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Domestic trips to drive tourist volumes
Tourist volumes for domestic trips posted a CAGR of 3.5%, from 22.0 million in 2012 to 25.3 million in 2016. It will post a forecast-period CAGR of 4.9% to reach US$31.7 million in 2021. The increase will be due to a rise in the demand for low-cost carriers (LCCs) and the number of routes flown. The devaluation of the Colombia peso against the US dollar has had a positive effect on the aviation sector and ultimately led to an increase in the number of passengers. Total international arrivals posted a CAGR of 4% during the review period, rising from US$3.2 million in 2012 to US$3.8 million in 2016. Expenditure is forecast to post a forecast-period (2017-2021) CAGR of 2.2%, to reach US$4.2 million in 2021.
The car rental fleet size will record robust growth
The total fleet size of car rental firm’s recorded a review-period CAGR of 7.6%, rising from 9,120 in 2012 to 12,235 in 2016. The inflow of foreign tourists and an increase in the number of car rental companies operating in the market were responsible. The fleet size is forecast to post a forecast-period CAGR of 5.6% to reach 16,215.3 in 2021. Growth will be due to improving economic conditions and an increase in the volume of leisure and business tourists.
Total passenger airlines revenue to increase
In Colombia, total passenger revenue declined at a CAGR of 3.1%, from US$4.3 billion in 2012 to US$3.8 billion in 2016. Weak macroeconomic conditions led to slowdown in the demand for air travel. However, revenue is forecast to post a forecast-period CAGR of 10.6%, to reach US$6.4 billion in 2021 due to the growth of passenger traffic as a result of LCCs. Full-service airlines accounted for 91.6% of the total revenue in 2016, followed by LCCs with a share of 7.3%.
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