Subject to numerous scandals regarding ethical behavior for longer than many people care to remember, clothing retailers face a challenging future. In the age of ‘fast fashion’ some problems
such as the use of fur
many thought had gone have now returned to the mainstream. Unethical behavior issues within the garment industry can be traced back to the relationship between the consumer and the retailer, resulting in problems failing to gain sufficient attention, although some progress has occurred, to inspire change at the top of the clothing industry in the United Kingdom.
Real fur has returned to the high-street without the knowledge of consumers. Under pressure to create fast fashion, retailers have failed to maintain the required level of security in the supply chain. Without the current relationship between consumers and retailers, such a turn of events would not have been possible.
The environmental impact of fast fashion is huge. Manufacturing one ton of cotton requires thousands of cubic meters of water and creates large quantities of waste. Extending the time clothing is used for, even by a few months, dramatically cuts down on the amount of waste and damage each consumer is responsible for.
Although all companies espouse ethical policies, actions are carefully designed as to avoid damaging the fast fashion business model so many retailers depend upon. Sustainability is, therefore, predicated on the relationship between consumer and retailer. For the industry to become more ethical and sustainable, the business case for change has to be clear.
Examines the return of fur to popular stores
Looks the continuing problem of working conditions
Assesses the prospect of new ethical shops conjuring popularity
Details the environmental impact of fast fashion
Reasons to buy
Why has fur returned to high-street products?
What is the impact of fast fashion on labor rights?
What are the environmental consequences of fast fashion?
Can a new ethical brand enter the mainstream market?