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Carrier digital communications: Agility and innovation will maximize service provider opportunities.

Carrier digital communications: Agility and innovation will maximize service provider opportunities.


Digital communication technologies have exploded across the world transforming nearly every aspect of the information and media landscape. Organizations are shifting to address implications, manage consequences, and capitalize on opportunities presented by new digital communications platforms, and by the emergence of social media platforms in particular. This case study gives an insight into the reasons behind the growing popularity of the carrier digital communications market, analyzes the market drivers and details a number of industry and service provider initiatives that highlight how technologies from VoLTE to Wi-Fi Calling and WebRTC are moving towards commercialization.

Key Findings

Analyzes the development of the digital communication carriers.

Evaluates the particular factors of the digital communications technology.

Identifies future market opportunities and what can be done to meet them.

Reasons To Buy

Why do carriers of digital communication need to develop theirs services?

What makes the digital communication popular?

What awaits the carriers of digital communication in the future?

Key Highlights

Pyramid Research predicts a 25% decline in global average monthly SMS usage between 2015 and 2020. Average monthly voice MoU is predicted to stay steady over the same period, however, with the heaviest impact in Western Europe and North America.

VoLTE is making quiet inroads into mobile networks. The technology creates network efficiencies and will ultimately produce network OpEx savings as voice and data are managed across one network.

A broader availability of RCS-native devices skirts the need for carriers to market and encourage the take up of RCS story via downloadable apps. Around 50 carriers worldwide have now deployed RCS, predominantly charged as a premium VAS or as part of a standard mobile communications package. The future of the technology is inherently aligned with VoLTE.

Carrier forced to develop their services
Global carrier mobile messaging volumes and revenues threatened by OTT messenger apps
OTT threat moves beyond messaging to voice
Leading OTT messaging apps dominate in video calling feature functionality
Digital communications technology stepping into voice and data network
VoLTE enters into mobile networks
Wi-Fi access points gaining importance in supporting voice and video calls
WebRTC is an alternative route for real time communications
Popularity of digital communications technology growing
RCS becomes the standard communication offer
Wi-Fi calling deployments to date and next steps
WebRTC developed by major carriers
Mesh networking's march toward market success
Broad array of competitors innovate faster in digital communications
Competitive digital communications solutions
Carriers see opportunities in digital communications
Carriers evolve mobile messaging application interfaces to incorporate new voice and video communications offerings
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About MarketLine
List of Figures
Figure 1: Average monthly SMS Decline 2015-20120
Figure 2: Voice ARPS in 2020
Figure 3: OTT Voice demonstrates rapid progress in 2015
Figure 4: Leading OTT app Video calling capabilities
Figure 5: Carrier voice evolution to VoLTE
Figure 6: 5G use cases and technology requirements to support them
Figure 7: Integrating WebRTC clients with carrier IP networks
Figure 8: Rich communications services market status
Figure 9: Key carrier Wi-Fi calling deployments to date, features
Figure 10: Open Garden’s network vision

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