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Broadcasting & Cable TV in Italy

Broadcasting & Cable TV in Italy

Summary

Broadcasting & Cable TV in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

synopsis

Essential resource for top-line data and analysis covering the Italy broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
  • The Italian broadcasting & cable TV market had total revenues of $9.1bn in 2017, representing a compound annual rate of change (CARC) of -0.7% between 2013 and 2017.
  • The TV advertising segment was the market's most lucrative in 2017, with total revenues of $3.9bn, equivalent to 43.2% of the market's overall value.
  • Italy is one of the few countries in the world that has completely moved over from analog TVs to digital TV sets. In 2014, the market experienced a slight boost from the major sporting events such as the FIFA World Cup in Brazil and the winter Olympics in Russia.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Italy
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy broadcasting & cable tv market with five year forecasts
Reasons to buy
  • What was the size of the Italy broadcasting & cable tv market by value in 2017?
  • What will be the size of the Italy broadcasting & cable tv market in 2022?
  • What factors are affecting the strength of competition in the Italy broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's broadcasting & cable tv market?


Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market Segmentation 9
Category segmentation 9
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Five Forces Analysis 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 15
Threat of substitutes 16
Degree of rivalry 17
Leading Companies 18
Cairo Communication S.p.A. 18
Mediaset S.p.A. 21
RAI - Radiotelevisione Italiana SpA 25
Sky plc 27
Macroeconomic Indicators 31
Country data 31
Methodology 33
Industry associations 34
Related MarketLine research 34
Appendix 35
About MarketLine 35
List of Tables
Table 1: Italy broadcasting & cable tv market value: $ billion, 2013-17
Table 2: Italy broadcasting & cable tv market category segmentation: $ billion, 2017
Table 3: Italy broadcasting & cable tv market geography segmentation: $ billion, 2017
Table 4: Italy broadcasting & cable tv market value forecast: $ billion, 2017-22
Table 5: Cairo Communication S.p.A.: key facts
Table 6: Cairo Communication S.p.A.: key financials ($)
Table 7: Cairo Communication S.p.A.: key financials (€)
Table 8: Cairo Communication S.p.A.: key financial ratios
Table 9: Mediaset S.p.A.: key facts
Table 10: Mediaset S.p.A.: key financials ($)
Table 11: Mediaset S.p.A.: key financials (€)
Table 12: Mediaset S.p.A.: key financial ratios
Table 13: RAI - Radiotelevisione Italiana SpA: key facts
Table 14: Sky plc: key facts
Table 15: Sky plc: key financials ($)
Table 16: Sky plc: key financials (£)
Table 17: Sky plc: key financial ratios
Table 18: Italy size of population (million), 2013-17
Table 19: Italy gdp (constant 2005 prices, $ billion), 2013-17
Table 20: Italy gdp (current prices, $ billion), 2013-17
Table 21: Italy inflation, 2013-17
Table 22: Italy consumer price index (absolute), 2013-17
Table 23: Italy exchange rate, 2013-17
List of Figures
Figure 1: Italy broadcasting & cable tv market value: $ billion, 2013-17
Figure 2: Italy broadcasting & cable tv market category segmentation: % share, by value, 2017
Figure 3: Italy broadcasting & cable tv market geography segmentation: % share, by value, 2017
Figure 4: Italy broadcasting & cable tv market value forecast: $ billion, 2017-22
Figure 5: Forces driving competition in the broadcasting & cable tv market in Italy, 2017
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Italy, 2017
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Italy, 2017
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Italy, 2017
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Italy, 2017
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Italy, 2017
Figure 11: Cairo Communication S.p.A.: revenues & profitability
Figure 12: Cairo Communication S.p.A.: assets & liabilities
Figure 13: Mediaset S.p.A.: revenues & profitability
Figure 14: Mediaset S.p.A.: assets & liabilities
Figure 15: Sky plc: revenues & profitability
Figure 16: Sky plc: assets & liabilities

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