Broadcasting & Cable TV Global Industry Guide 2017
Global Broadcasting & Cable TV industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the global broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends and leading companies.
The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
The market is valued as the revenues generated by broadcasters through advertising, subscriptions, or public funds (either through TV licenses, general taxation, or donations).
Any currency conversions included in this report have been calculated using 2016 annual average exchange rates.
The global broadcasting & cable TV market had total revenues of $439.1bn in 2016, representing a compound annual growth rate (CAGR) of 2.8% between 2012 and 2016.
The TV advertising segment was the market's most lucrative in 2016, with total revenues of $198.8bn, equivalent to 45.3% of the market's overall value.
Globally the United States is the largest market for broadcasting & cable TV. However the fastest growth is taking place in the less mature markets of the Asia-Pacific region, with the markets in countries like Indonesia, India and China growing at fast speeds.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global broadcasting & cable tv market
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global broadcasting & cable tv market
Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the global broadcasting & cable tv market with five year forecasts
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What was the size of the global broadcasting & cable tv market by value in 2016?
What will be the size of the global broadcasting & cable tv market in 2021?
What factors are affecting the strength of competition in the global broadcasting & cable tv market?
How has the market performed over the last five years?
What are the main segments that make up the global broadcasting & cable tv market?