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Broadcasting & Cable TV in China

Broadcasting & Cable TV in China

Summary

Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

synopsis

Essential resource for top-line data and analysis covering the China broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
  • The Chinese broadcasting & cable TV market had total revenues of $47.1bn in 2017, representing a compound annual growth rate (CAGR) of 2.9% between 2013 and 2017.
  • The TV advertising segment was the market's most lucrative in 2017, with total revenues of $29.6bn, equivalent to 63% of the market's overall value.
  • China’s GDP (adjusted for Purchasing Power Parity) surpassed the US in 2014, suggesting that consumers could afford to pay for non-essential subscriptions and advertising companies could afford to run expensive campaigns.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in China
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts
Reasons to buy
  • What was the size of the China broadcasting & cable tv market by value in 2017?
  • What will be the size of the China broadcasting & cable tv market in 2022?
  • What factors are affecting the strength of competition in the China broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • What are the main segments that make up China's broadcasting & cable tv market?


Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Threat of substitutes 17
Degree of rivalry 18
Leading Companies 19
China Central Television 19
Hunan Tv & Broadcast 20
Shanghai Media Group 21
Macroeconomic Indicators 22
Country data 22
Methodology 24
Industry associations 25
Related MarketLine research 25
Appendix 26
About MarketLine 26
List of Tables
Table 1: China broadcasting & cable tv market value: $ billion, 2013-17
Table 2: China broadcasting & cable tv market category segmentation: $ billion, 2017
Table 3: China broadcasting & cable tv market geography segmentation: $ billion, 2017
Table 4: China broadcasting & cable tv market value forecast: $ billion, 2017-22
Table 5: China Central Television: key facts
Table 6: Hunan Tv & Broadcast: key facts
Table 7: Shanghai Media Group: key facts
Table 8: China size of population (million), 2013-17
Table 9: China gdp (constant 2005 prices, $ billion), 2013-17
Table 10: China gdp (current prices, $ billion), 2013-17
Table 11: China inflation, 2013-17
Table 12: China consumer price index (absolute), 2013-17
Table 13: China exchange rate, 2013-17
List of Figures
Figure 1: China broadcasting & cable tv market value: $ billion, 2013-17
Figure 2: China broadcasting & cable tv market category segmentation: % share, by value, 2017
Figure 3: China broadcasting & cable tv market geography segmentation: % share, by value, 2017
Figure 4: China broadcasting & cable tv market value forecast: $ billion, 2017-22
Figure 5: Forces driving competition in the broadcasting & cable tv market in China, 2017
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in China, 2017
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in China, 2017
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in China, 2017
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in China, 2017
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in China, 2017

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