Broadcasting & Cable TV in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the China broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
The Chinese broadcasting & cable TV market had total revenues of $47.1bn in 2017, representing a compound annual growth rate (CAGR) of 2.9% between 2013 and 2017.
The TV advertising segment was the market's most lucrative in 2017, with total revenues of $29.6bn, equivalent to 63% of the market's overall value.
China’s GDP (adjusted for Purchasing Power Parity) surpassed the US in 2014, suggesting that consumers could afford to pay for non-essential subscriptions and advertising companies could afford to run expensive campaigns.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in China
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in China
Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the China broadcasting & cable tv market with five year forecasts
Reasons to buy
What was the size of the China broadcasting & cable tv market by value in 2017?
What will be the size of the China broadcasting & cable tv market in 2022?
What factors are affecting the strength of competition in the China broadcasting & cable tv market?
How has the market performed over the last five years?
What are the main segments that make up China's broadcasting & cable tv market?