Broadcasting and Cable TV in Brazil - Market Summary, Competitive Analysis and Forecast to 2025

Broadcasting and Cable TV in Brazil - Market Summary, Competitive Analysis and Forecast to 2025

Summary

Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
  • The Brazilian broadcasting & cable TV market had total revenues of $7,793.8m in 2020, representing a compound annual rate of change (CARC) of -3.7% between 2016 and 2020.
  • The TV advertising segment was the market's most lucrative in 2020, with total revenues of $4,950.3m, equivalent to 63.5% of the market's overall value.
  • In 2020, the market declined particularly steeply amid the COVID-19 pandemic. Both Pay-TV and advertising revenues tumbled, with high unemployment reducing spend on TV subscriptions, while advertisers tightened spend in a bid to ride out the economic turbulence brought about by COVID-19.
  • Scope
    • Save time carrying out entry-level research by identifying the size, growth, and leading players in the broadcasting & cable tv market in Brazil
    • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil
    • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
    • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts by both value and volume
    Reasons to Buy
    • What was the size of the Brazil broadcasting & cable tv market by value in 2020?
    • What will be the size of the Brazil broadcasting & cable tv market in 2025?
    • What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?
    • How has the market performed over the last five years?
    • How large is Brazil’s broadcasting & cable tv market in relation to its regional counterparts?


    1 Executive Summary
    1.1. Market value
    1.2. Market value forecast
    1.3. Category segmentation
    1.4. Geography segmentation
    1.5. Market rivalry
    1.6. Competitive Landscape
    2 Market Overview
    2.1. Market definition
    2.2. Market analysis
    3 Market Data
    3.1. Market value
    4 Market Segmentation
    4.1. Category segmentation
    4.2. Geography segmentation
    5 Market Outlook
    5.1. Market value forecast
    6 Five Forces Analysis
    6.1. Summary
    6.2. Buyer power
    6.3. Supplier power
    6.4. New entrants
    6.5. Threat of substitutes
    6.6. Degree of rivalry
    7 Competitive Landscape
    7.1. Who are the leading players?
    7.2. What strategies do the leading players follow?
    7.3. Have there been any challengers/disruptors in the market?
    8 Company Profiles
    8.1. Globo Comunicacao e Participacoes S.A.
    9 Macroeconomic Indicators
    9.1. Country data
    10 Appendix
    10.1. Methodology
    10.2. Industry associations
    10.3. Related MarketLine research
    10.4. About MarketLine
    List of Tables
    Table 1: Brazil broadcasting & cable tv market value: $ billion, 2016-20
    Table 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2020
    Table 3: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2020
    Table 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2020-25
    Table 5: Globo Comunicacao e Participacoes S.A.: key facts
    Table 6: Globo Comunicacao e Participacoes S.A.: Key Employees
    Table 7: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
    Table 8: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
    Table 9: Brazil size of population (million), 2016-20
    Table 10: Brazil gdp (constant 2005 prices, $ billion), 2016-20
    Table 11: Brazil gdp (current prices, $ billion), 2016-20
    Table 12: Brazil inflation, 2016-20
    Table 13: Brazil consumer price index (absolute), 2016-20
    Table 14: Brazil exchange rate, 2016-20
    List of Figures
    Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2016-20
    Figure 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2020
    Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2020
    Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2020-25
    Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2020
    Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2020
    Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2020
    Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2020
    Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2020
    Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2020

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