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Broadcasting & Cable TV in Brazil

Broadcasting & Cable TV in Brazil

Summary

Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

synopsis

Essential resource for top-line data and analysis covering the Brazil broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
  • The Brazilian broadcasting & cable TV market had total revenues of $15.6bn in 2017, representing a compound annual growth rate (CAGR) of 6.3% between 2013 and 2017.
  • The TV advertising segment was the market's most lucrative in 2017, with total revenues of $9.4bn, equivalent to 60.4% of the market's overall value.
  • The strong growth of 2014 can be largely attributed to the World Cup, which was held in Rio de Janeiro and attracted 3.2 billion viewers worldwide.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts
Reasons to buy
  • What was the size of the Brazil broadcasting & cable tv market by value in 2017?
  • What will be the size of the Brazil broadcasting & cable tv market in 2022?
  • What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Brazil's broadcasting & cable tv market?


Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market Outlook 12
Market value forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Threat of substitutes 17
Degree of rivalry 18
Leading Companies 19
RecordTV 19
Rede Globo 20
Sistema Brasileiro de Televisão 21
Macroeconomic Indicators 22
Country data 22
Methodology 24
Industry associations 25
Related MarketLine research 25
Appendix 26
About MarketLine 26
List of Tables
Table 1: Brazil broadcasting & cable tv market value: $ billion, 2013-17
Table 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2017
Table 3: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2017
Table 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2017-22
Table 5: RecordTV: key facts
Table 6: Rede Globo: key facts
Table 7: Sistema Brasileiro de Televisão: key facts
Table 8: Brazil size of population (million), 2013-17
Table 9: Brazil gdp (constant 2005 prices, $ billion), 2013-17
Table 10: Brazil gdp (current prices, $ billion), 2013-17
Table 11: Brazil inflation, 2013-17
Table 12: Brazil consumer price index (absolute), 2013-17
Table 13: Brazil exchange rate, 2013-17
List of Figures
Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2013-17
Figure 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2017
Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2017
Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2017-22
Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2017
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2017
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2017
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2017
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2017
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2017

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