Broadcasting & Cable TV in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Australia broadcasting & cable tv market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
The Australian broadcasting & cable TV market had total revenues of $6.3bn in 2016, representing a compound annual growth rate (CAGR) of 0.8% between 2012 and 2016.
The TV advertising segment was the market's most lucrative in 2016, with total revenues of $3.0bn, equivalent to 47% of the market's overall value.
In Australia there is a demographic age divide present over TV viewing habits. Statistically Australians aged 35 and above have been increasing the amount of hours per day that they spend watching free to air (FTA) television. Australians aged 50 to 64 for example spent an average of 2 hours and 25 minutes every day watching FTA TV in 2012. In contrast Australians aged 18 to 24 spent on average only 46 minutes watching FTA TV.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Australia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Australia
Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Australia broadcasting & cable tv market with five year forecasts
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What was the size of the Australia broadcasting & cable tv market by value in 2016?
What will be the size of the Australia broadcasting & cable tv market in 2021?
What factors are affecting the strength of competition in the Australia broadcasting & cable tv market?
How has the market performed over the last five years?
What are the main segments that make up Australia's broadcasting & cable tv market?