Market Research Logo

Breakfast Cereals in the United States

Breakfast Cereals in the United States

Summary

Breakfast Cereals in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the United States breakfast cereals market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

The breakfast cereals market comprises the retail sale of hot and ready-to-eat cereals. The hot cereals category consists of traditional products such as porridge oats, instant mixes and ready-to-heat products. The ready-to-eat cereals category consists of children's and family breakfast cereals such as, flakes, muesli and other RTE cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. All currency conversions used in the creation of this report have been calculated using constant annual average 2017 exchange rates.

The US breakfast cereals market generated total revenues of $10,456.2m in 2017, representative of a CAGR of 1.4% during the review period.

Market consumption volume registered a CAGR of 0.8% during the review period, to total 1,639.3 million kg in 2017.

The US breakfast cereals market faces direct competition from health drinks, energy bars and breakfast biscuits.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the breakfast cereals market in the United States
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the breakfast cereals market in the United States
  • Leading company profiles reveal details of key breakfast cereals market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the United States breakfast cereals market with five year forecasts by both value and volume
Reasons to buy
  • What was the size of the United States breakfast cereals market by value in 2017?
  • What will be the size of the United States breakfast cereals market in 2022?
  • What factors are affecting the strength of competition in the United States breakfast cereals market?
  • How has the market performed over the last five years?
  • Who are the top competitiors in the United States's breakfast cereals market?


Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
General Mills, Inc.
Kellogg Company
PepsiCo Inc
Post Holdings, Inc.
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: United States breakfast cereals market value: $ million, 2013-17
Table 2: United States breakfast cereals market volume: million kilograms, 2013-17
Table 3: United States breakfast cereals market category segmentation: $ million, 2017
Table 4: United States breakfast cereals market geography segmentation: $ million, 2017
Table 5: United States breakfast cereals market share: % share, by value, 2017
Table 6: United States breakfast cereals market distribution: % share, by value, 2017
Table 7: United States breakfast cereals market value forecast: $ million, 2017-22
Table 8: United States breakfast cereals market volume forecast: million kilograms, 2017-22
Table 9: General Mills, Inc.: key facts
Table 10: General Mills, Inc.: key financials ($)
Table 11: General Mills, Inc.: key financial ratios
Table 12: Kellogg Company: key facts
Table 13: Kellogg Company: key financials ($)
Table 14: Kellogg Company: key financial ratios
Table 15: PepsiCo Inc: key facts
Table 16: PepsiCo Inc: key financials ($)
Table 17: PepsiCo Inc: key financial ratios
Table 18: Post Holdings, Inc.: key facts
Table 19: Post Holdings, Inc.: key financials ($)
Table 20: Post Holdings, Inc.: key financial ratios
Table 21: United States size of population (million), 2013-17
Table 22: United States gdp (constant 2005 prices, $ billion), 2013-17
Table 23: United States gdp (current prices, $ billion), 2013-17
Table 24: United States inflation, 2013-17
Table 25: United States consumer price index (absolute), 2013-17
Table 26: United States exchange rate, 2013-17
List of Figures
Figure 1: United States breakfast cereals market value: $ million, 2013-17
Figure 2: United States breakfast cereals market volume: million kilograms, 2013-17
Figure 3: United States breakfast cereals market category segmentation: % share, by value, 2017
Figure 4: United States breakfast cereals market geography segmentation: % share, by value, 2017
Figure 5: United States breakfast cereals market share: % share, by value, 2017
Figure 6: United States breakfast cereals market distribution: % share, by value, 2017
Figure 7: United States breakfast cereals market value forecast: $ million, 2017-22
Figure 8: United States breakfast cereals market volume forecast: million kilograms, 2017-22
Figure 9: Forces driving competition in the breakfast cereals market in the United States, 2017
Figure 10: Drivers of buyer power in the breakfast cereals market in the United States, 2017
Figure 11: Drivers of supplier power in the breakfast cereals market in the United States, 2017
Figure 12: Factors influencing the likelihood of new entrants in the breakfast cereals market in the United States, 2017
Figure 13: Factors influencing the threat of substitutes in the breakfast cereals market in the United States, 2017
Figure 14: Drivers of degree of rivalry in the breakfast cereals market in the United States, 2017
Figure 15: General Mills, Inc.: revenues & profitability
Figure 16: General Mills, Inc.: assets & liabilities
Figure 17: Kellogg Company: revenues & profitability
Figure 18: Kellogg Company: assets & liabilities
Figure 19: PepsiCo Inc: revenues & profitability
Figure 20: PepsiCo Inc: assets & liabilities
Figure 21: Post Holdings, Inc.: revenues & profitability
Figure 22: Post Holdings, Inc.: assets & liabilities

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report