Baby Personal Care in Italy

Baby Personal Care in Italy

Summary

Baby Personal Care in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The baby personal care market consists of retail sale of baby toiletries and diapers. The baby toiletries segment consists of liquid and solid based bathing products, lotion, oil, powder, shampoo and wipes (baby toiletries). The diapers segment consists of baby, cloth and training. The market is valued according to the retail selling price (RSP) and includes any applicable taxes. All currency conversions have been made using constant annual average 2018 exchange rates.
  • The Italian baby personal care market had total revenues of $722.4m in 2018, representing a compound annual rate of change (CARC) of -3.2% between 2014 and 2018.
  • Market consumption volumes declined with a CARC of -4.6% between 2014-2018, to reach a total of 77.5 million units in 2018.
  • According to the Italian National Institute of Statistics, the birth rates are declining and population is shrinking in 2018.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby personal care market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby personal care market in Italy
  • Leading company profiles reveal details of key baby personal care market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy baby personal care market with five year forecasts by both value and volume
Reasons to buy
  • What was the size of the Italy baby personal care market by value in 2018?
  • What will be the size of the Italy baby personal care market in 2023?
  • What factors are affecting the strength of competition in the Italy baby personal care market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's baby personal care market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Market rivalry
1.9. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
3.2. Market volume
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
4.3. Market distribution
5 Market Outlook
5.1. Market value forecast
5.2. Market volume forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. Degree of rivalry
7 Competitive Landscape
7.1. Market share
7.2. Who are the leading players in the Italian baby personal care market?
7.3. Which companies have been most successful in increasing their market shares in the last 4 years?
7.4. Which companies’ market shares have suffered in the last 4 years?
7.5. What are the most popular brands in the market?
8 Company Profiles
8.1. The Procter & Gamble Co
8.2. Kimberly-Clark Corp
8.3. Johnson & Johnson
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Italy baby personal care market value: $ million, 2014-18
Table 2: Italy baby personal care market volume: million units, 2014-18
Table 3: Italy baby personal care market category segmentation: $ million, 2018
Table 4: Italy baby personal care market geography segmentation: $ million, 2018
Table 5: Italy baby personal care market distribution: % share, by value, 2018
Table 6: Italy baby personal care market value forecast: $ million, 2018-23
Table 7: Italy baby personal care market volume forecast: million units, 2018-23
Table 8: Italy baby personal care market share: % share, by value, 2018
Table 9: The Procter & Gamble Co: key facts
Table 10: The Procter & Gamble Co: Annual Financial Ratios
Table 11: The Procter & Gamble Co: Key Employees
Table 12: The Procter & Gamble Co: Key Employees Continued
Table 13: Kimberly-Clark Corp: key facts
Table 14: Kimberly-Clark Corp: Annual Financial Ratios
Table 15: Kimberly-Clark Corp: Key Employees
Table 16: Kimberly-Clark Corp: Key Employees Continued
Table 17: Johnson & Johnson: key facts
Table 18: Johnson & Johnson: Annual Financial Ratios
Table 19: Johnson & Johnson: Key Employees
Table 20: Johnson & Johnson: Key Employees Continued
Table 21: Italy size of population (million), 2014-18
Table 22: Italy gdp (constant 2005 prices, $ billion), 2014-18
Table 23: Italy gdp (current prices, $ billion), 2014-18
Table 24: Italy inflation, 2014-18
Table 25: Italy consumer price index (absolute), 2014-18
Table 26: Italy exchange rate, 2014-18
List of Figures
Figure 1: Italy baby personal care market value: $ million, 2014-18
Figure 2: Italy baby personal care market volume: million units, 2014-18
Figure 3: Italy baby personal care market category segmentation: % share, by value, 2018
Figure 4: Italy baby personal care market geography segmentation: % share, by value, 2018
Figure 5: Italy baby personal care market distribution: % share, by value, 2018
Figure 6: Italy baby personal care market value forecast: $ million, 2018-23
Figure 7: Italy baby personal care market volume forecast: million units, 2018-23
Figure 8: Forces driving competition in the baby personal care market in Italy, 2018
Figure 9: Drivers of buyer power in the baby personal care market in Italy, 2018
Figure 10: Drivers of supplier power in the baby personal care market in Italy, 2018
Figure 11: Drivers of degree of rivalry in the baby personal care market in Italy, 2018
Figure 12: Italy baby personal care market share: % share, by value, 2018

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook