Market Research Logo

Baby Food in Italy

Baby Food in Italy

Summary

Baby Food in Italy industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Findings

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the baby food market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the baby food market in Italy
  • Leading company profiles reveal details of key baby food market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy baby food market with five year forecasts by both value and volume
Synopsis

Essential resource for top-line data and analysis covering the Italy baby food market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Reasons To Buy
  • What was the size of the Italy baby food market by value in 2015?
  • What will be the size of the Italy baby food market in 2020?
  • What factors are affecting the strength of competition in the Italy baby food market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Italy's baby food market?
Key Highlights

The baby food market consists of the retail sale of baby cereals & dry meals, baby drinks, baby finger foods, baby wet meals, follow on/second stage milk, special formula, starter/first stage milk, toddler/third stage/GUM milk, and others.
The Italian baby food market had total revenues of $780.7m in 2015, representing a compound annual growth rate (CAGR) of 0.7% between 2011 and 2015.
Market consumption volumes declined with a CARC of -0.9% between 2011 and 2015, to reach a total of 65.2 million units in 2015.
Difficult economic conditions in recent years coupled with an increase in parental concern surrounding the healthiness of commercial baby food, has hampered growth in this market. There has been a growing trend towards homemade baby foods in this country. What’s more, declining birth rates in the country have tapered growth further.


Executive Summary
Market value
Market value forecast
Market volume
Market volume forecast
Category segmentation
Geography segmentation
Market share
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market volume
Market Segmentation
Category segmentation
Geography segmentation
Market share
Market distribution
Market Outlook
Market value forecast
Market volume forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Danone SA
The Kraft Heinz Company
Humana Inc.
Nestlé
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Italy baby food market value: $ million, 2011–15
Table 2: Italy baby food market volume: million units, 2011–15
Table 3: Italy baby food market category segmentation: $ million, 2015
Table 4: Italy baby food market geography segmentation: $ million, 2015
Table 5: Italy baby food market share: % share, by value, 2015
Table 6: Italy baby food market distribution: % share, by value, 2015
Table 7: Italy baby food market value forecast: $ million, 2015–20
Table 8: Italy baby food market volume forecast: million units, 2015–20
Table 9: Danone SA: key facts
Table 10: Danone SA: key financials ($)
Table 11: Danone SA: key financials (€)
Table 12: Danone SA: key financial ratios
Table 13: The Kraft Heinz Company: key facts
Table 14: Humana Inc.: key facts
Table 15: Humana Inc.: key financials ($)
Table 16: Humana Inc.: key financial ratios
Table 17: Nestlé: key facts
Table 18: Nestlé: key financials ($)
Table 19: Nestlé: key financials (CHF)
Table 20: Nestlé: key financial ratios
Table 21: Italy size of population (million), 2011–15
Table 22: Italy gdp (constant 2005 prices, $ billion), 2011–15
Table 23: Italy gdp (current prices, $ billion), 2011–15
Table 24: Italy inflation, 2011–15
Table 25: Italy consumer price index (absolute), 2011–15
Table 26: Italy exchange rate, 2011–15
List of Figures
Figure 1: Italy baby food market value: $ million, 2011–15
Figure 2: Italy baby food market volume: million units, 2011–15
Figure 3: Italy baby food market category segmentation: % share, by value, 2015
Figure 4: Italy baby food market geography segmentation: % share, by value, 2015
Figure 5: Italy baby food market share: % share, by value, 2015
Figure 6: Italy baby food market distribution: % share, by value, 2015
Figure 7: Italy baby food market value forecast: $ million, 2015–20
Figure 8: Italy baby food market volume forecast: million units, 2015–20
Figure 9: Forces driving competition in the baby food market in Italy, 2015
Figure 10: Drivers of buyer power in the baby food market in Italy, 2015
Figure 11: Drivers of supplier power in the baby food market in Italy, 2015
Figure 12: Factors influencing the likelihood of new entrants in the baby food market in Italy, 2015
Figure 13: Factors influencing the threat of substitutes in the baby food market in Italy, 2015
Figure 14: Drivers of degree of rivalry in the baby food market in Italy, 2015
Figure 15: Danone SA: revenues & profitability
Figure 16: Danone SA: assets & liabilities
Figure 17: Humana Inc.: revenues & profitability
Figure 18: Humana Inc.: assets & liabilities
Figure 19: Nestlé: revenues & profitability
Figure 20: Nestlé: assets & liabilities

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report