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Amazon Web Services: Facilitating Amazon's cloud computing philosophy

Amazon Web Services: Facilitating Amazon's cloud computing philosophy

Introduction

This report provides an overview of Amazon Web Services, also describing private, public and hybrid clouds. Furthermore, it reveals how cloud computing interacts with IT infrastructure in the form of service-oriented architecture. Finally, the study looks at the differing organizations that subscribe to the cloud service, also assessing the company's position in the cloud computing market.

Features and benefits

  • Provides a history of Amazon Web Services' beginnings, detailing its public cloud services and how leading companies utilize them.
  • Reveals how the company has become a leading global cloud services provider, and how it differs from rivals.
Highlights

Responsible for over 4% of Amazon's $74.5bn 2013 revenues, Amazon Web Services holds a 27% market share in cloud computing, more than its next two rivals combined. Established in 2006, the company is the result of over 10 years of development and the investment of millions of dollars, and believes almost all computing will move to the public cloud.•

Your key questions answered
  • What is Amazon Web Services and what is cloud computing?
  • How has Amazon Web Services become a global market leader?
  • Who are Amazon Web Services' rivals and how does Amazon operate differently?


OVERVIEW
Catalyst
Summary
AMAZON WEB SERVICES GOES ITS OWN WAY
Amazon's diversity encompasses the cloud
A brief history of Amazon Web Services
The global infrastructure of AWS
AWS'S FLEXIBLE CLOUD SOLUTION
Private clouds, hybrid clouds and AWS
AWS favors public clouds over private clouds
How and why AWS's hybrid clouds differ
SOA and the cloud
SOA offers users a greater degree of control and flexibility
AWS's flexibility offers instantaneous results
AWS'S CUSTOMER DIVERSITY FUELS GROWTH
AWS remains anonymous despite its use by highly recognizable companies
Government agencies among AWS's customers
Securing future revenues and growth by supporting start-ups
Despite growth, uneasy investors and pressure from rivals could result in spin-off
CONCLUSIONS
AWS dominates but needs to keep an eye on rivals, revenues and profit margins
APPENDIX
Definitions
Sources
Further Reading
Ask the analyst
About MarketLine
Disclaimer

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