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Advertising in South Korea

Advertising in South Korea

Summary

Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
The South Korean advertising industry had total revenues of $10,540.9m in 2018, representing a compound annual growth rate (CAGR) of 3.5% between 2014 and 2018.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2018, with total revenues of $4,097.2m, equivalent to 38.9% of the industry's overall value.
Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Korea
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Korea
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecasts
Reasons to buy
  • What was the size of the South Korea advertising market by value in 2018?
  • What will be the size of the South Korea advertising market in 2023?
  • What factors are affecting the strength of competition in the South Korea advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up South Korea's advertising market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Cheil Worldwide Inc.
GIIR Corporation
Innocean Worldwide Inc.
Lotte Group
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: South Korea advertising industry value: $ million, 2014-18
Table 2: South Korea advertising industry category segmentation: $ million, 2018
Table 3: South Korea advertising industry geography segmentation: $ million, 2018
Table 4: South Korea advertising industry value forecast: $ million, 2018-23
Table 5: Cheil Worldwide Inc.: key facts
Table 6: Cheil Worldwide Inc.: key financials ($)
Table 7: Cheil Worldwide Inc.: key financials ($)
Table 8: Cheil Worldwide Inc.: key financial ratios
Table 9: GIIR Corporation: key facts
Table 10: GIIR Corporation: key financials ($)
Table 11: GIIR Corporation: key financials ($)
Table 12: GIIR Corporation: key financial ratios
Table 13: Innocean Worldwide Inc.: key facts
Table 14: Innocean Worldwide Inc.: key financials ($)
Table 15: Innocean Worldwide Inc.: key financials ($)
Table 16: Innocean Worldwide Inc.: key financial ratios
Table 17: Lotte Group: key facts
Table 18: South Korea size of population (million), 2014-18
Table 19: South Korea gdp (constant 2005 prices, $ billion), 2014-18
Table 20: South Korea gdp (current prices, $ billion), 2014-18
Table 21: South Korea inflation, 2014-18
Table 22: South Korea consumer price index (absolute), 2014-18
Table 23: South Korea exchange rate, 2014-17
List of Figures
Figure 1: South Korea advertising industry value: $ million, 2014-18
Figure 2: South Korea advertising industry category segmentation: % share, by value, 2018
Figure 3: South Korea advertising industry geography segmentation: % share, by value, 2018
Figure 4: South Korea advertising industry value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the advertising industry in South Korea, 2018
Figure 6: Drivers of buyer power in the advertising industry in South Korea, 2018
Figure 7: Drivers of supplier power in the advertising industry in South Korea, 2018
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Korea, 2018
Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Korea, 2018
Figure 10: Drivers of degree of rivalry in the advertising industry in South Korea, 2018
Figure 11: Cheil Worldwide Inc.: revenues & profitability
Figure 12: Cheil Worldwide Inc.: assets & liabilities
Figure 13: GIIR Corporation: revenues & profitability
Figure 14: GIIR Corporation: assets & liabilities
Figure 15: Innocean Worldwide Inc.: revenues & profitability
Figure 16: Innocean Worldwide Inc.: assets & liabilities

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