Market Research Logo

Advertising in South Korea

Advertising in South Korea

Summary

Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the South Korea advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

  • The advertising industry consists of agencies providing advertising, including display advertising, services.
  • The South Korean advertising industry generated total revenues of $516.6m in 2017, representing a compound annual growth rate (CAGR) of 3.5% between 2013 and 2017.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of $0.2bn, equivalent to 38.9% of the industry's overall value.
  • Advertising through social media platforms such as Facebook and Instagram has proved fruitful for advertisers looking to target millennials, whereas advertising on websites and search engines has helped heighten exposure to older internet users.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in South Korea
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in South Korea
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the South Korea advertising market with five year forecasts
Reasons to buy
  • What was the size of the South Korea advertising market by value in 2017?
  • What will be the size of the South Korea advertising market in 2022?
  • What factors are affecting the strength of competition in the South Korea advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up South Korea's advertising market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Cheil Worldwide Inc.
GIIR Corporation
Innocean Worldwide Inc.
Lotte Group
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: South Korea advertising industry value: $ million, 2013-17
Table 2: South Korea advertising industry category segmentation: $ million, 2017
Table 3: South Korea advertising industry geography segmentation: $ million, 2017
Table 4: South Korea advertising industry value forecast: $ million, 2017-22
Table 5: Cheil Worldwide Inc.: key facts
Table 6: Cheil Worldwide Inc.: key financials ($)
Table 7: Cheil Worldwide Inc.: key financials (KRW)
Table 8: Cheil Worldwide Inc.: key financial ratios
Table 9: GIIR Corporation: key facts
Table 10: GIIR Corporation: key financials ($)
Table 11: GIIR Corporation: key financials (KRW)
Table 12: GIIR Corporation: key financial ratios
Table 13: Innocean Worldwide Inc.: key facts
Table 14: Lotte Group: key facts
Table 15: South Korea size of population (million), 2013-17
Table 16: South Korea gdp (constant 2005 prices, $ billion), 2013-17
Table 17: South Korea gdp (current prices, $ billion), 2013-17
Table 18: South Korea inflation, 2013-17
Table 19: South Korea consumer price index (absolute), 2013-17
Table 20: South Korea exchange rate, 2013-17
List of Figures
Figure 1: South Korea advertising industry value: $ million, 2013-17
Figure 2: South Korea advertising industry category segmentation: % share, by value, 2017
Figure 3: South Korea advertising industry geography segmentation: % share, by value, 2017
Figure 4: South Korea advertising industry value forecast: $ million, 2017-22
Figure 5: Forces driving competition in the advertising industry in South Korea, 2017
Figure 6: Drivers of buyer power in the advertising industry in South Korea, 2017
Figure 7: Drivers of supplier power in the advertising industry in South Korea, 2017
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in South Korea, 2017
Figure 9: Factors influencing the threat of substitutes in the advertising industry in South Korea, 2017
Figure 10: Drivers of degree of rivalry in the advertising industry in South Korea, 2017
Figure 11: Cheil Worldwide Inc.: revenues & profitability
Figure 12: Cheil Worldwide Inc.: assets & liabilities
Figure 13: GIIR Corporation: revenues & profitability
Figure 14: GIIR Corporation: assets & liabilities

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report