Advertising in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the Scandinavia advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The advertising industry consists of agencies providing advertising, including display advertising, services.
The Scandinavian advertising industry generated total revenues of $2,311.9m in 2016, representing a compound annual growth rate (CAGR) of 2.1% between 2012 and 2016.
Mobiles are now a crucial addition to daily life being used for news articles, social media and alarm clock features. This offers great opportunities for mobile advertising, a niche that many players are now looking to exploit.
The retailer segment was the industry's most lucrative in 2016, with total revenues of $616.6m, equivalent to 26.7% of the industry's overall value.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Scandinavia
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Scandinavia
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia advertising market with five year forecasts
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What was the size of the Scandinavia advertising market by value in 2016?
What will be the size of the Scandinavia advertising market in 2021?
What factors are affecting the strength of competition in the Scandinavia advertising market?
How has the market performed over the last five years?
What are the main segments that make up Scandinavia's advertising market?