Advertising in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Essential resource for top-line data and analysis covering the North America advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
The advertising industry consists of agencies providing advertising, including display advertising, services.
The North American advertising industry generated total revenues of $42,020.6m in 2016, representing a compound annual growth rate (CAGR) of 1.8% between 2012 and 2016.
The Millenniums target audience utilizes mobile phones and the internet for its news updates, social media requirements and everyday tasks; this is detracting from more conventional advertisements such as newspapers and other print formats.
The food, beverage & personal/healthcare segment was the industry's most lucrative in 2016, with total revenues of $10,207.6m, equivalent to 24.3% of the industry's overall value.
Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in North America
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in North America
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the North America advertising market with five year forecasts
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What was the size of the North America advertising market by value in 2016?
What will be the size of the North America advertising market in 2021?
What factors are affecting the strength of competition in the North America advertising market?
How has the market performed over the last five years?
What are the main segments that make up North America's advertising market?